In order to get new leads, you need to reach them where they are spending the majority of their time — and these days, that’s on social media. Because social media is constantly evolving, it’s important to stay on top of the latest trends so that you can tweak your marketing strategy accordingly.
Here are 4 social media marketing trends that you should be aware of for getting new leads in 2022:
Personalized Content
People want to feel like businesses understand them and their needs — and one way to do that is through personalized content.
This could mean creating different pieces of content for different buyer personas or using data from past interactions to show customers that you know them. Either way, personalized content is key for driving leads in 2022.
Augmented Reality
Augmented reality (AR) is turning out to be an emerging technology that allows users to interact with digital elements in a real-world environment. And while it’s mostly been used for entertainment up until now, businesses are starting to explore how it can be used for marketing purposes.
For example, Sephora has created an AR app that lets users try on makeup before they buy it, and Ikea has an app that lets users see how furniture would look in their homes before they purchase it. As AR becomes more mainstream, we’ll likely see more businesses using it as a way to attract leads and close sales.
User-generated Content
User-generated content (UGC) is any sort of content — text, images, videos, etc. — that has been created by someone other than the business itself. And UGC is a powerful marketing tool because it’s authentic and trustworthy — two things that customers value highly when making purchase decisions.
If you’re not already incorporating UGC into your social media marketing strategy, now is the time to start! You can collect UGC by running contests or campaigns specifically for user-generated content or by reposting relevant content from your fans and followers.
Ephemeral Content
Ephemeral content is temporary content — think Snapchat stories or Instagram stories. It’s called “ephemeral” because it only lasts for 24 hours (although Instagram stories do last longer if you add them to your “highlights”).
The appeal of ephemeral content lies in its unedited, raw quality — which gives it a more authentic feel than traditional forms of social media posts like photos or videos (which often undergo some level of editing before they’re posted).
Ephemeral content is perfect for giving customers a behind-the-scenes look at your business or for highlighting special promotions or deals — both of which can be effective lead generation strategies.
Conclusion
If you want to get more leads in 2022, then you need to be aware of the latest social media marketing trends. By personalizing your content, utilizing augmented reality, incorporating user-generated content, and posting ephemeral content, you can reach more leads and close more sales. So what are you waiting for? Start implementing these trends into your social network marketing services today!
