Online shopping is today one of the fastest and easiest ways of getting anything with just a click. And online users know this. That’s why online shopping platforms keep rising and dominating the retail market. Hundreds of eCommerce platforms appear daily as many prospective entrepreneurs now realize the power of the digital world and try to join the game.
If you’re at least interested in the market, then you have undoubtedly heard about Shopify – one of the biggest and most popular eCommerce platforms or shopify seo services.. Shopify is popular among business owners because it’s easy to create, personalize and manage a shop on this platform. With its numerous built-in features and tools, Shopify remains one of the leaders in the eCommerce market.
However, whether you already have a website or are planning to get one, you surely know the importance of optimization. Only with well-optimized websites can you drive enough traffic. And we all know that more traffic equals more sales.
Let’s see why you should consider creating your shop on Shopify and how you can optimize it to get more sales.
Reasons to Use Shopify eCommerce for Your Online Store
There are numerous benefits of using Shopify as your eCommerce platform. Some are better known among the general public, while some come up as a great surprise when you start digging deeper.
So why should you use Shopify? There are several reasons. Some of them are:
- It’s easy to use and flexible.
- It has a backend administration that is ready to help anytime.
- There are numerous cool built-in features and tools.
- It’s easy to implement a refer a friend program.
- It gives you a wide range of options for SEO optimization.
- It doesn’t require knowledge about coding or backend development.
There is more to it, but today we will focus on your SEO performance. Let’s discuss the best-proven tactics you can use to optimize your Shopify store for better results.
How To Improve Your Shopify SEO Optimization
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Create a Smooth Site Navigation
Site navigation or hierarchy is crucial for the success of your business. First of all, most people have the same behavioral patterns when it comes to the online experience. There’s a common site hierarchy that we see pretty often. That’s because good website designers know the psychology of consumers, so many websites are built the same way that allows users to find products almost instinctively.
The second reason for creating good site navigation is to help Google crawl your website more accessible. Search engines can rate your website way quicker if you have everything in their designed place. As a result, Google will recommend your best pages to users and increase your rankings in the search results.
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Improve the Speed of Your Website
The online experience has come a long way. Past are the days when visitors were willing to wait minutes for the website to load.
Speed optimization is a pretty big deal both for your users and for your rankings. Google penalizes those websites that don’t pay attention to their loading speed. Additionally, most users won’t wait for your page to load if it takes too much time. Now you have up to 3 seconds to impress your visitors, and you surely don’t want to waste it on the loading time.
So, ensure that all your pages are running smoothly and loading as quickly as possible. Don’t forget to test it from different devices to ensure it works perfectly.
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Get Rid Of Duplicate Content
Duplicate content is usually a text body that entirely matches a text copy from another web page. This text can check both contents from your website or another site.
Search engines can be pretty tolerant of internal duplicate content and won’t penalize your website for it. However, duplicate content can still mess up your content and decrease your rankings.
External duplicate, on the other hand, is a huge deal for search engines. Search engines consider this type of content plagiarism and will penalize your website for it.
So make sure to constantly check your content and eliminate duplicate content.
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Create Accurate Page Title and Meta Descriptions
Page titles and meta descriptions are crucial for your results. They should include content-related keywords and accurately describe the content of your page.
Proper page titles help to attract users and make them understand whether your content matches their inquiry or not.
Meta descriptions help crawlers to understand what the page is all about. You help engines rank your content better when you write accurate meta tags. This way, you will meet the user’s search intent and decrease your bounce rate.
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Add Alt Text to Images
Shopify stores are all about visuals. You can’t offer a product without showing it first, so it’s only logical for you to have hundreds of photos on your website. So why not use it to your advantage?
Add alt text and descriptions to your photos for Google to understand your content better. You don’t even have to do it manually, as there are many SEO tools to help you add alt texts to your images. With better image optimization, you’ll improve your rankings in search results.
Final Thoughts
Shopify is a leading eCommerce platform that thousands of business owners and prospective entrepreneurs love. The best thing about Shopify is its easy use, even for those with no coding background or website development skills. You can create a high-quality, slick-looking, and successful online shop with the cool built-in features and tools that Shopify offers.
However, you should pay closer attention to your Shopify SEO optimization, or your good-looking website won’t appear in search results. Luckily, you can improve your optimization with our little tricks and steps.
