The Top 5 Skills Every Digital Marketer Should Have

Man giving a business presentation using a high technology digital pen

Since the digital marketing industry is rapidly expanding, there is still a need for qualified specialists, well known as digital marketers. A digital marketing specialist should have several skills (soft and hard) and qualifications to be appropriate to industry demands and requirements and also stand the fierce competition. Nowadays, the technology-driven world requires well-prepared, qualified, and creative marketers to make businesses more popular and competitive. The skills needed in digital marketing are various because the industry includes traditional marketing, web design, SEO, social media marketing, content creation, and much more.

So if you want to become a demanded expert in the digital marketing industry, get ready to learn about the five top skills that are crucial for this profession.

What skills should a digital marketer have?

You might be asking what skills you need to acquire and gain when you begin your career in digital marketing to become the “mythical unicorn” job applicant. Digital marketing is a very industry, with a lot of specializations and professions, so it requires a bunch of skills that all be useful in practical use. 

A person who has a broad understanding of various marketing specialties and has several skills, but works in one, will definitely be demanded in the market and develop as a professional in a shorter period than others. An excellent digital marketer is, in this sense, both a generalist and a specialist.

Furthermore, you’ll learn more details about what skills a digital marketer should have to be competitive in this rapidly changing and evolving market. 

  • Data analysis

Data analytics is using practical methods, modern software and automation tools to save and process a variety of information from various online interactions as a result of your target audience. These online engagements may be shaped by web searches, online purchases, content consumption, or other relevant footprints for your company.  

Marketers need to be aware of the term “data cleansing,” which describes the process of removing inaccurate, redundant, or incomplete data from a database. To make wise decisions, it is advised to regularly update the database and remove irrelevant information. Remember that any type of customer data is meaningless if you don’t know how to use it to research your target market and develop marketing plans to expand your company. And in addition to analyzing data, you need to protect your data using a free proxy list, and by doing that way, you are also saving your privacy.

  • Search engine optimization (SEO)

Every level of digital marketing depends on search engine optimization (SEO). Thus everyone entering the area needs to have a basic understanding of it. You may undoubtedly delegate the very technical, back-end work to the team members who are more technically savvy. Still, for a successful digital marketing strategy, you must have basic skills and knowledge of SEO best practices, tools, and content optimization regardless of whether you are going to promote a coworking app or skincare products.

With Google’s algorithm constantly evolving, the significance of choosing precise and relevant keywords has increased. It’s critical for a digital marketer to stay informed and be completely aware of the most recent algorithm updates and elements that have an impact on search ranking.

  • Writing and editing skills 

Good content is at the center of digital marketing. So, writing and editing are essential for digital marketers, no matter in which position they work, to write a social media post or send a black friday email to customers. The purpose is to engage your target audience with informative and engaging content and make sure the content is high-quality and unique. 

Of course, every digital marketer needs to have relevant, well-written text-writing skills. Due to technological advancements, with various tools, they can quickly check grammar, plagiarism, punctuation, and even the tone of the content. However, creatively inserting SEO keywords within the content can help in the optimization. 

  • Basic design skills

The world of marketing can’t be solely based on text. It also requires having a pleasing appearance. Having basic design skills for a marketer is essential, as there can be situations in practice when a graphic designer would be so busy, and the marketer should find a solution by using their design skills. Also, knowing the fundamentals of design principles will make it simpler to communicate the message you want your material to express.

It will be very beneficial and effective for digital marketers to have a basic understanding of programs like Canva, which may be used to create visual material, as well as Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, etc.). It is advised to get a basic understanding of how to mix colors and shapes and to use them properly. 

  • Social media advertising 

Social media marketing is essential for all brands, big or small, as it is quickly becoming one of the leading platforms with billions of active users worldwide. Digital marketers should have advanced skills and knowledge about social media platforms, how to use tools and algorithms, and also be informed about updates. 

An effective social media strategy also requires additional skills, such as assuring the relevancy and quality of photos and monitoring engagement and running advertisements. However, a successful digital marketer is aware that using social media involves more than merely publishing frequently and consistently. This job can also extend to running affiliate marketing programs or other partner programs.


Digital marketing is a rapidly expanding industry with a lot of potential to be developed in the future. There are several careers in digital marketing, and each of them needs a specific set of fundamental abilities and skills, from promoting numerous marketing channels to customer management abilities and strategic thinking, in addition to communication skills and technological integration. Especially if you’re a newbie in the digital marketing industry, take into account the skills as mentioned above, as you’ll definitely use them in your professional practice.


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