What Is A Marketing Strategy?
Marketing strategy aims to create and strengthen a company in the marketplace, define its place in the minds of its target audience, and create value that meets needs, desires, and expectations.
Your strategy should indicate how to achieve your marketing goals. It is first built on the long term (5-10 years) to be declined over the medium (3 years) and short term (1 year). Your marketing strategy can relate to a business as a whole, to a targeted market segment, or to a specific product.
And to establish it on a really solid foundation, it is important to rest on a clear, precise, and complete analysis of its market. Without this, there is a risk of defining objectives completely randomly and in the end… of not achieving them!
We also talk about communication strategies, web strategies, or customer strategies. These are quite distinct but also have some points in common. In any case, it is always through the formalization of a strategic plan that their implementation begins.
An added value of our marketing team is to carry out complete market audits for its clients. A major objective is to have quantified, objective and verifiable data on their market.
For this, we use a precise method thanks to the ultra-powerful tools of Google. They make it possible to scan in detail the research and expectations of a clientele. If you’re interested, ask for your free diagnostic first.
Development Of Your Marketing Strategy
Your business must create value while making a profit for its business. Previously, a product was created and then marketed without initially determining who the target customer was. The markets were far from being saturated, and it was known that the supply would be sold.
In the digital age, in a very competitive economy, there is a glut of supply. The customer has a wide choice of similar products to meet his needs. Demand then explodes in micro markets to which you must offer a targeted offer. Marketing today intervenes at all levels of the value creation chain:
- before production, to determine your target and how to reach it (strategic marketing)
- during design, to determine your product, price, and distribution method
- after production, to communicate with your prospects and customers
Value creation: a succession of strategic and tactical marketing stages
- Your choice of value is determined by your strategic marketing, which will segment your market, determine your target customers and define your positioning.
- Once these points have been defined, set up your business strategy by creating your new product, determining its price and its means of distribution. These points correspond to the creation of value.
- Finally, with the help of your sales, promotion, and advertising force, you need to communicate your value, make it known, and attract your customers.
Marketing is involved throughout this process of defining, creating, and communicating value.
Your marketing strategy should be defined before creating your product. Your business activities take shape in a strategic marketing plan.
The development of a marketing strategy consists of 5 steps:
- Analysis of opportunities in your market (existing or to be created)
- Targeting your customers
- Positioning of your offer
- Determination of an action plan (marketing mix)
- Control and review of your offer.
Your strategy should not be a succession of isolated decisions but a general orientation. It must determine all the efforts to be made to achieve your goals. It should be described as clearly, precisely, and concisely as possible.
Important point: always develop your marketing strategy by involving employees from different departments (finance, production, communication, digital, etc.). All your departments must be involved in this work because everyone is concerned about your marketing and can enrich it.
How To Enrich Your Strategy By Involving Different Services
- Check with production that you can support your business needs
- Talk to your salespeople to guide their efforts
- Make sure that all of your communication is consistent with your marketing strategy
- Avoid any lack of productivity and motivation with your 1st force, your staff
Warning: as mentioned above, in the 5 steps of a successful marketing strategy, the 1st is essential because it conditions all the others. You should always start by analyzing your market in detail. Otherwise, you risk going in the wrong direction. Result: you will lose a lot of time, money, and… credibility in the eyes of your customers.
And your digital marketing in all of this?
The Importance Of marketing-oriented Content For Seo
The Internet is now part of our everyday life. In 2 decades, this set has become a standard. Can we imagine doing business without a dedicated website?
Access to information has never been easier. Companies have understood the interest of the Internet for their visibility. But also, competition has increased. Every day, thousands of sites, millions of pages, are created.
Their objective? Be as referenced as possible to attract as many potential customers as possible.
For this, some make sure to be as qualitative as possible. But, this is no longer sufficient. Search engines and social networks then come into play.
As its name suggests, a search engine is software that allows you to search for information on the Internet. You have to type in keywords, and the engine will bring up the pages most likely to meet the demand (these are generally the most visited pages).
The advantage for a company wishing to be found easily is to be well placed in these search engines. Once again, this needs to put in place a solid digital marketing strategy.
And it all starts with a good content marketing strategy. You have to enrich the lexical field of the page you want to highlight.
As a result, our page will have a better chance of appearing well placed if the content matches the searched keywords. The keywords must be well chosen but must also be consistent with all the content of a site.
A website must also be quick to display and be secure; otherwise, the search engine will display a message to the user who could quickly leave the site for fear of being infected with a virus or the like.
Regularly populating the site is also a way to ensure the best SEO possible because of the rich and in-depth content. The more content there is, the more thoughtfully chosen keywords will likely be searched and bring you the desired traffic. The link above clarifies ‘how to have the best SEO possible, so you don’t get lost in Google results in limbo.’
The web is so vast that many sites have virtually no visibility. The reason? They do not know the codes to follow to be among the leaders. Once these are acquired, you will see the change take place. Your traffic will increase and, most importantly, the number of qualified contacts reached.
To help you analyze your customers, competitors, and opportunities, we can perform a full audit of your market. You will gain ultra-reliable data that will be an extraordinary resource to build your marketing strategy from A to Z.