The middle east region is rapidly growing and so is the online penetration of this region. Here the average age of people is 27, relatively young and most of them like to spend more. Status is important so demand for premium quality services and products is on the rise. Building a prominent online presence in the middle east region can open up astronomical opportunities for you. And to build up your online presence, a carefully implemented SEO strategy is important. So we have curated a list of Arabic SEO tips for you so you can market your business efficiently online.
Understand your target audience:
Identifying your target audience before starting your brand’s marketing digitally is vital. In the MENA or Middle East Not Africa region there are all kinds of audiences. So separating your preferred set to target is critical. You must note the strategy to target one set audience in part of the middle east may be different from the other parts. For example, SEO in Dubai can be very different from SEO in North Africa.
Identify your target search engine:
Always check the internet penetration before you implement SEO as well as the most used search engine in that region. Currently, Google is the most preferred search engine in the world and middle east countries. So focus on your google ranking i.e. only on the important search engines. This targeted approach takes away extra load from your work and you reach the maximum number of people.
Arabic keyword research:
Decide the Arabic keywords you want to rank against. You also need to select a particular part from the middle east as there are 22 countries in this region. Because to rank particularly in the selected province is easier and more cost-effective.
Create content in Arabic:
Another of the most noteworthy Arabic SEO tips is to create content in the Arabic language to connect with your audience emotionally and to target regionally. Make your website and content bi-lingual, and the translation should be done by a regional copywriter who understands the middle culture. That will help your content to convey the personalized experience to the audience. Create on-page blogs, off-page blogs, videos, and podcast content to educate your customers about your services or products.
Relevance of your content:
Good quality content with relevant information, written in a concise and easy-to-understand language is particularly important to rank. Google as a search engine wants to serve its customers. So the obvious conclusion is that it presents the most informative and relevant information for the searched topic. Moreover, if your content is filler, there is a chance that the user might bounce back from your website. That again will hurt your website’s ranking.
On-page Google SEO in Arabic:
Add your metadata, the tag as well as the heading of content in Arabic with important keywords you want to rank against. This will help you to pinpoint the desired group of customers in the middle east and north Africa region. One thing to note, as there is not much good content in the Arabic language itself, ranking with Arabic keywords for the MENA region is easier as compared to ranking with English keywords where the competition is vast. This tip and a proper strategy to rank on specifically one search engine such as google will maximize your SEO outcome.
Build Backlinks:
Backlinks build the authority of your website. Focus on getting high-quality reference links and backlinks to your website to build a significant online presence. You also should note that backlinks from any region in the world are important, not just from the MENA region. This is a common mistake people tend to make when they are optimizing their website in the Arabic region. They tend to ignore building backlinks from English-specific websites.
Mobile-friendly online presence:
Google search algorithm actually deprioritized your website in ranking when it is not mobile-friendly. This is true irrespective of the language of your website. The main reason behind such an algorithm is the fact that people in recent times search more from their mobiles than laptops or desktops. Google as a company also wants to fulfill its audience’s needs and present websites with strong mobile-friendly UI/UX design and relevant content. So, be extra mindful and make your website mobile-friendly because all the above-mentioned Arabic SEO tips are useless if you fail to make your website mobile-friendly.
The procedure to make your website mobile-friendly requires many technical specialities and may seem daunting. You can seek help from native Arabic SEO services.
To wrap up:
Expanding your website to this part of the world is a strategic move. If you play your cards right, the emerging market in the MENA region can bring you and your business tremendous prosperity. These Arabic SEO tips will help you in your venture. Also, consult with native SEO experts or seek Arabic SEO services from a recognised organization if you need them.
