If your website is not reachable and accessible then why are you doing business online? When you are not visible to the audience then you could even make more money by running a superstore in the woods rather than running an online store.
This article is all about making your website reachable and visible to your audience. Your website must be keyboard accessible, with no poor contrast, and check your website accessibility by using the software.
These are all things that can be done by yourself but still, if you feel any difficulty then we would recommend you hire a professional website design agency that could take care of all your tasks related to reachability and accessibility.
Accessible through the keyboard:
There are many people that find a keyboard more accessible than a mouse cursor. People with difficult visibility won’t be able to find the mouse cursor on the screen. So, you need to make your website more accessible through the keyboard.
In order to improve your website keyboard accessibility, you need to hide your mouse cursor and try to access your own website with the keyboard. In this way, you would be able to find sections of your website which are needed to improve.
After knowing the area which is needed to improve try to figure out solutions and if you feel this is a difficult task to do then we would recommend you hire a professional website design agency.
Contrast Optimization:
If the content on your website is low in contrast then people would find it difficult to read. You don’t have to check the contrast of your website manually but you can check the contrast with some software.
You can check the contrast between the two colors and you would also be able to find colors that have sufficient contrast. Alongside, using software to optimize your website contrast, your eyes could be a great tool to analyze the contrast colors of your website. You would be able to find glitches even with your naked eye.
You need to provide an accessibility page:
If you provide an accessibility page then you would be able to find sections that need improvements. Those who face any kind of difficulty will write to you or give you suggestions on this page and you would be able to know before it’s too late.
This is the most feasible way to get feedback from users and you can improve your website reachability on the basis of their valuable feedback. You could also share the feedback with a website design agency that you hired to make things smooth for your online store.
Engaging and interesting content:
The last part of this article is to create interesting and engaging content for your audiences. This is the most effective way to increase your brand visibility and reachability. You could start it by writing blogs for your audiences. You need to make people aware that you are selling something that can add value to their lives. You need to answer all possible questions that can come to the user’s mind about your product.
Randomly written content could not help you. You need to write blogs consistently with a focused and targeted audience on your mind.
