Even when you just think about building a mobile application, you need a solid plan of action. Your course of action should execute your vision and mission. There is already a lot of competition in the world. Millions of apps are available on the App Store making it tough for your one to stand out. But no worries as you can achieve it with the right strategy and mobile app development service. Therefore it is crucial to hire a top mobile app development company for developing a full proof mobile app development strategy. Keep reading to learn more about rules to choose your app developing strategy.
What is mobile app development?
Mobile app development is a long procedure that involves a list of steps. It includes developing software for small and wireless devices like smartphones. Popularity of applications that run in small hand held devices is increasing. Mobile app development services are emerging as a new trend among business owners. Just like web applications, this new trend finds its roots in traditional software development. These applications are unique in the way that they help you make most out of mobile’s special features. For instance a developer might make a game using the accelerator in the mobile. In this modern era both iOS and Android powered smartphones
already come with preloaded applications. They also have a loaded browser along with an app store and play store.
The softwares that top mobile app development companies develop will either come preloaded or you download it from the store. Certain languages such as Java, Swift, C# and HTML5. are used to develop these applications. No matter what the organization is, meeting customer expectations is a crucial aspect. Mobile apps unlock true potential that mobile applications hold. By now it is important to develop a mobile application for companies to stay relevant. Deciding to build a mobile app isn’t enough. Having the right mobile app development strategy is what you need. Expert developers need to work on that strategy for the final outcome.
Why are more people interested in mobile app development?
Mobile application has lately been the talk of the town. Of Course this is due to certain reasons. Here is a list of reasons why companies prefer mobile application development:
Better customer engagement and loyalty:
Mobile apps might work to build better and stronger relationships with customers. Having a mobile application for your company could provide them a personal touch. With mobile applications you can offer them a better and personalized reach to your products. Mobile applications generally have a simple and easy to use interface. This will make it hassle free for customers to navigate through the list of services. Further this would promote customer loyalty and boost ROI. One can seek a good ROI from just a simple mobile app development investment.
Enhances employee experience:
Having access to mobile applications can help customers seek data in real time irrespective of their location. Employees need not spend a long time on manual repetitive tasks. Instead they can try their hands on new skills to enhance productivity. Greater productivity will result in prominent output. These days employees generally prefer hybrid or remote working models. Hence having a mobile application can be an added advantage for them. It can enhance employee satisfaction and retain them for good. Therefore mobile applications can contribute towards better employee productivity.
Enhances innovation:
These days mobile applications are not just all about online payments, data sharing or media transfers. With growing popularity more and more companies are investing in mobile applications. They want to integrate cloud services and augment reality along with mobile applications. Companies desire to make the most out of Artificial intelligence. Thankfully these mobile applications help overcome major business challenges. It’s a proven fact that adapting to innovation will help businesses to establish themselves as leaders.
Generates revenue channel:
Getting a mobile application for your business can help them generate revenue for sure. But what’s more interesting is it can help generate better revenue than before. It can also help companies find a way for companies to assess their growth. With the help of digitalisation companies can get a scope to offer new products. They can also find a means to provide better services to existing customers and engage new audiences.
What are some rules to choose a top mobile app development strategy?
Undertaking complete market research:
The first and foremost rule to remember is to undertake an in depth research of the market. This will help you make informed decisions. You must be aware of what is trending in the market to make the most out of it. This knowledge will help you identify what your application is missing. Hence after a proper research you can serve your customer with a fresh application that meets their expectations. Here’s what a market research can help you find out:
- About your competition
- What strategies are they using currently?
- What are the plus and minus points of their application?
- What do customers perceive of their application?
- About their unique selling point
Getting solutions to all these queries will help you not commit the same mistakes that the competitors are doing. You will have room for making a unique solution to all those customer problems. Already millions of mobile applications exist; but research could help you stand out. Not only this but one can go through the App Store and Play Store to know what’s currently in the market. Analyze the market for the app you want to build.
Define your target audience:
A mobile application is only useful if it can take advantage of mobile’s unique features. If you have the same interface for mobile apps and web apps it’s of no use. Before you launch your application you must be able to define its specific usage. You must know how your mobile application is uncommon to web application. This is the step where most of the marketers and business owners fumble. Shortening your ideas and innovation in one or two sentences is a tough call. But it is a crucial step to be done no matter how hard it is. Here’s Some questions that can help you define;
- List out some key functional areas of your mobile app
- What are the issues that your app will solve?
- Who do you think will be users of this app?
- What values does your mobile app hold better than a website?
- Will it help you achieve your business goals?
- What is the group of the audience getting advantage from it?
- What are the audience demands and needs?
Answering these questions with honesty will ensure that you don’t spend unnecessary resources on useless features. Also this knowledge will help you decide who is your target audience. In case you cannot find what issues your app solves, it’s existence is pointless. Developing an app is solely for solving customer’s problems. Also at this point you must be sure about your elevator pitch. If any potential client approaches you, make sure you know what to say. Decide how you will inform them about your mission in a few sentences. Having clarity will help you remain focused and not miss on any opportunity.
Make choice among native, hybrid or web application:
There are plenty of crucial decisions that are better when taken early. Choosing wisely among native, hybrid and web applications can have an impact on the development and maintenance phase. This is the part where your market research will carry importance. Having predefined functionality and goals will help make decisions. The main differences between three of these are:
- The programming languages that they were built using. It will be based on your budget, time frame and available experts.
- Being able to access APIs from the native device. This factor will rely on the functionality that you want from your application.
- Distribution method will vary upon your marketing strategy. It will rely upon your marketing and promotion strategy.
- Multi platform support will depend on what market and audience you are targeting. Nowadays application holders want a presence in both App Store and Play Store.
If you are looking for a solution that is easy to update, Web apps can be a good choice. On the other hand native applications can be best for heavy duty tasks such as gaming. Both of these are poles apart when it comes to usage. It’s easy to download native apps from the App store but web applications aren’t available on it. Users should download it from websites. Native apps are costly when it comes to development and web apps are low budget.
Hence an ideal option can be hybrid apps that use the same base code. They can reside in the App Store and make most out of the features. Mobile app development service providers can build apps for both iOS and Android at once. Hybrid apps are an ideal choice for factors like productivity and utility. Once you are clear about what type of app you want, its easier to decide the strategy.
Know how to monetise?
An app can play various roles for a business. One of the evident benefits is generating revenue, but it does more than that too. It can also act as a useful resource for the customers and unknowingly help with some part of the sales funnel. Hence before choosing a top mobile app development company you must be clear about your goals. If you are looking for direct monetisation from your mobile, know about different monetisation models. Here are some of them:
- Apps that are free to download are called freemium apps. But this type of app has certain locked features and content that needs premium access.
- Apps that need to be purchased from the App Store for usage are paid or premium apps. Due to the cost factor, companies will need to demonstrate uniqueness strongly.
- Apps that sell digital or physical products as an eCommerce sales channel are known as in-app purchase models.
- Subscription model is almost the same as the freemium one but ensures recurring revenue.
- One of the most simple models is in app ads that doesn’t have any cost consequences. But the only thing to take into account is not compromising on user experience for ad space.
- Sponsorship is a model in which you partner with any brand. This model is only feasible after you have a great customer base. It is a great option as the brand bears costs and you generate the best experience for customers.
Each of these choices have their own benefits and drawbacks. You might get confused while choosing among all these options. Hence you should have a solid knowledge of each one before taking any decision. Choose one that aligns perfectly with your business.
Create pre-launch hype and marketing strategy beforehand:
One element that might heavily impact the presence of your application is its marketing strategy. Considering marketing factors like pre-launch strategies, branding, PR and overall web presence beforehand is must. You might be surprised to know that it’s crucial to think about marketing even before choosing a top mobile app development company. Know that when you start to create hype earlier it will create better results..You should start following things as early as possible:
- Make sure how your brand identity is different from others. It can be in terms of color, logo or tone of the content. Ensure your choices are consistent throughout the app,
- List out the channels where you can easily find your target audience. Know whether they are more available at social media or email. Know how much they use mobiles and their preferred content type.
- When you find out the answers to above points you will know what type of content to cater to audiences. Start mapping your content and sharing them on listed channels.
- Find out the influencers of your industry and try reaching them out.Try establishing personal contacts and provide them values that can contribute to growth of your app.
You can also try making an attractive landing page for your customers to install the app. THese steps will ensure you drive maximum traffic.
Look after app store optimisation:
So far you have known about goals and functions that your application will serve. Als you understood marketing strategy. All of this will help in your app’s optimisation process. Majority of apps on the app store are discovered through organic search. Doing the above points in the right way will enhance the discoverability of your app. It’s important that you start planning how your app will look on the app store. Consider following factors while planning your app look:
- App name’
- Keywords
- Icon
- Screenshots
- Description
- Preview video
Know that you will need two different accounts connect and developer. Reviews play a crucial role in how the app markets perceive your applications.
Be aware of your resources:
It will create a great hype if you can announce your launch date way before and start the countdown. People will be way more excited and wait for it eagerly. But you can only announce the date if you have confirmation from your mobile app development service provider. Majority of businesses will take at least 7 months for complete app development. Start talking with your mobile app development strategy team as early as possible. Assign due dates to them and plan launch accordingly. Also decide beforehand how you are going to build your app. Hire top mobile app development company for better application that is feature rich
Adopt security measures:
The last thing to ensure is including a privacy policy if your application is going to collect any sensitive information. This policy should have details of what type of information your application will collect. Majority of app developers focus on developing ideal apps and forget developing strong security policies. Planning this beforehand will help you take legal consultation early. Security is one of the aspects that is to be considered at the earlier stage of development. User data is an important asset that needs to be protected.
Conclusion
If you are looking for an ideal mobile app development strategy, it is not one size fits all. It’s not just enough to have an idea of building an app. Making the right move towards its perfect development is crucial. Choosing a top mobile app development company is important if you want to have an edge over competition. Before you think of integrating new features and content, make sure to know how customers interact with it. Just think about how the user interface of your app will look for a well designed app. Mobile app development strategy must include hope your customer will access in-app purchase. Considering all these steps will ensure proper app deployment and launch.
