There is no denying that with all the available digital resources and globalized, easy-to-access market, the current business climate is very inclusive and open to companies of all scales and sizes. It should be also mentioned that before we had any real opportunity to recover from the COVID-19 recession the ongoing European crisis already started sending new ripples across the financial sector.
So, we find ourselves at a very interesting point where we have the infrastructure for very successful commerce but tons of financial hurdles to overcome before being able to put it to good use.
Let us take a look then at a couple of effective ways to manage your business’s financial health and find and set up the foundations for future development.
Invest in growth
This was always one of the most effective and intuitive ways of dealing with financial uncertainty, so feel free to use this strategy on this occasion as well. But, what can you do to make sure your investments are generating the revenue necessary for scaling up. Well, here are some of the investment options that should produce the desired outcome:
- Invest in brand visibility and strategic alliances
- Leverage lucrative marketing channels like content and social media marketing
- Invest into resources that should help employees score stronger sales
- Optimize the pipeline and the conversion rate
- Invest more resources into customer service and retention
- Invest into automation
Outsource or move to the cloud
Both these strategies should make your company faster leaner and far better optimized. What’s even more important, breaking your infrastructure into looser formations and moving all non-critical tasks either to the cloud or completely outside the company gives your staff complete freedom to concentrate on the tasks generating revenue. Also, since these services are usually based on pay-as-you-go subscription-based models, you know that you are always paying for the assets you need at any given moment. Therefore, scaling up or down and adjusting to the current market situation should be a breeze.
Maintain a healthy cash flow
In today’s globalized market, the inability to effectively move the goods, keep up with the deadlines, and charge the invoices in due time can cause dangerous bottlenecks and throw the company’s finances completely off the rails. That is why you should do everything in your power to avoid these obstacles and keep commerce going. If you are, for instance, having a problem paying out pending shipments, you can look for trade finance options and keep the machine going without any delay. The loans can be repaid once you collect the revenue. The same goes for other financial rough patches and obstacles.
Research and assess the funding needs
You can’t ever hope to maintain healthy finances if your company is not built on strong foundations. That is why, before you take any specific steps in managing your financial health, you need to research the business’s funding needs and avoid cutting your operating budget too short or burdening the company with unnecessary debt. Once you break down the fixed expenses and the company’s operating cycle you can resort to traditional financing channels like:
- Traditional bank loans
- Invoice factoring
- Merchant cash advances
- Government programs
- Peer-to-peer lending
Keep the detailed records
This move will prove to be beneficial for a variety of reasons. First and foremost, keeping a close eye on your cash flow will give you a great insight into the inner workings of your company and allow you to easily identify any leaks, wastes, or bottlenecks. Furthermore, you need to be aware that long-term and short-term financial planning makes a critical part of any financial management strategy. You can’t ever hope to engage in any sort of comprehensive financial projection if you don’t have the necessary real-life data. If you keep these basics covered, most of the subsequent duties can be easily tackled by AI.
Implement an efficient billing strategy
In one of the previous sections, we have pointed out how important efficient cash flow management can be for the finances of your company. Implementing a billing strategy that will encourage your clients to make timely payments can go a long way in making sure your business always has enough operating capital to keep its logistics going. One of the ways to do that is to offer discounts for customers that make early payments. The second method would be to introduce some form of the subscription model and allow the clients to pay for several months in advance in exchange for added services and other benefits.
So, there you have it – six effective strategies you can use to keep the finances of your business under close control and make sure the organization is capable of dealing with all the hurdles the modern world throws under its wheels. Of course, these few suggestions are only the tip of the iceberg and they won’t solve all the problems your company will be facing with a snap of the finger, but they should definitely put you in the right direction. And from that point on, you can only keep going forward.
Image source: Freepik