Every marketer’s best friend is data. A marketer cannot know what is working well for his campaigns, diagnose potential problems, or determine where to focus his efforts without data.
However, not all data is created equal, and knowing which metrics to track can mean the difference between success and failure. Marketers have dozens, if not hundreds, of marketing analytics tools.
There are N tools available on the market. These tools promise to process your data and extract insights from it, but are they all worthwhile?
Why Do You Need Marketing Analytics Tools?
Digital marketers should be able to manage and measure the effectiveness of their marketing campaigns. This is precisely what marketing analytics tools enable them to do. Marketing analytics tools assist marketers in improving their efforts and demonstrating their worth. Their goal is to increase the effectiveness of marketing activities and justify the investment.
If you work in marketing, your most valuable resource is time. As a result, spending an hour combining data from various sources and visualizing it in Google Sheets or Google Data Studio can be extremely inconvenient.
This Task typically necessitates a person working more than 40 hours per month solely on data preparation, rather than tracking performance or producing insights. When doing the work manually, there is a high risk of ‘Data Failures,’ which jeopardize marketing jobs.
You may even find yourself in a chaotic situation in which the data you sent to your customer is incorrect, and your customer requests a new report, forcing you to restart your work from scratch, and there may be a time delay in sending your report.
According to a survey, more than 80% of marketers spend their time on reporting tasks rather than on more creative and strategic aspects of their business.
Marketing analytics tools can collect data from all channels in your marketing mix and report it all at once. They enable marketers to generate reports without the assistance of data scientists, track campaign success and conduct competitive analysis.
What are Some of the popular tools in the market?
Supermetrics is a simple data extraction platform that consolidates data from multiple sources into a single location for reporting and analysis. SuperMetrics is a dependable tool for gathering data from various sources. Supermetrics was the industry leader, but in recent years, the popularity of the tool is decreasing, coz of its un-updated design and general ease of use of the tool. Supermetrics solves the problems of Big enterprise companies but is not the best choice for everyone. If being tied to a single platform is inconvenient for you and you’re looking for a more streamlined and scalable solution, or if you simply don’t think Supermetrics is a good fit, here are a few great Supermetrics alternatives that may be of assistance.\
Two Minute Reports is a self-service analysis platform. It’s a Google Sheets extension and a Google Data Studio connector. Marketers and customers can use Two Minute reports to consolidate data from multiple sources into a single platform where it can be viewed and manipulated.
Two Minute Reports, helps you monitor and manage all aspects of your business, including ad performance, SEO metrics, eCommerce sales, and web analytics. All of these processes are automated by Two Minute Reports, which requires no coding knowledge and saves you hours of copy/paste hell. This valuable time can be put to better use by doing actual work, such as data analysis.
Funnel is a marketing data platform that maps, cleans, and sends data to various destinations automatically. Their lofty goal is to connect with every marketing platform, and they currently offer integrations with over 500 marketing platforms.
Fivetran is one of the most intelligent methods for replicating data into your warehouse. They created the world’s first zero-maintenance pipeline, reducing months of ongoing development to a 5-minute setup. Their connectors consolidate data from applications and databases into a single location, allowing analysts to gain deep insights into their business.
- Power My Analytics
Power My Analytics is a reporting automation tool that makes it simple to connect dashboards, reports, and sheets. By eliminating the need for time-consuming logins and manual data collecting, PMA saves you time by providing you with trustworthy connections for your data sources and KPIs.
Instead, it provides you with access to a global data hub where you can manage all of your data sources and KPIs simultaneously. By offering you a ready-to-use solution, it also helps you save a tonne of money on the costs of bespoke development.
DashThis connects to a multitude of external data sources. The reporting functionality is very user-friendly, as PPC, SEO, and social media reports can all be generated with a few mouse clicks.
You have complete control over which KPIs are included in the integrations. DashThis includes a simple dashboard on which white label reports can be customized to match your clients’ colors, fonts, and branding.
Whatagraph is a platform for automated and simple reporting for digital agencies. Create visually appealing cross-channel multi-account marketing reports that your clients will actually read.
Automate the collection of data from all of your marketing channels. With a single click, you can access all of your performance metrics. With scheduled and on-demand reports, shared access, and real-time viewing, you can better align your team and clients. Save time on tedious manual data extraction and reporting tasks so you can focus on performance.
PorterMetrics provides Google Data Studio data connectors. PorterMetrics’ Google Data Studio setup includes social media and advertising.
Porter offers some of the best, data-rich templates to their customers. They provide excellent customer service. Porter, on the other hand, has a very limited number of data source integrations.
- Zoho Analytics
Zoho Analytics provides a set of powerful tools for analyzing data and creating visually appealing reports. It is designed for businesses that require a comprehensive and robust analytics package.
Companies that use other Zoho products, such as Zoho CRM and Zoho Books, will appreciate how simple it is to import, analyse, and report on various KPIs. However, it is not the best experience for other smaller businesses, and the price will be slightly higher.
Improvado integrates with over 100 marketing platforms, allowing users to generate reports and live links to share with clients or bosses. The robust reporting capabilities allow you to visualise data within the custom dashboard. Improvado can connect to and share data with a variety of business intelligence tools, including Google Data Studio, Excel, and Looker.
Improvado is one of the best ETL tools on the market, but it is rumoured to have comment connectivity issues and limited customization options.
- Reporting Ninja
Reporting Ninja is a Google Ads, Google Analytics, and PPC campaign reporting tool. Their primary customers are online marketers and digital agencies looking to automate reporting. They provide their own reporting software as well as connections to Data Studio.
Now spend your valuable time on data analysis, leave the data preparation job to the experts and provide the best possible results to your clients.