In this digital age, your website is an essential tool for prospective clients to learn about your company and make contact with your team. However, the content of your website is sometimes more important than the site itself. If your website is not comprehensive and user-friendly, it may be a liability rather than a benefit to your company.
One of the most important pieces of content for any website is high-quality photography. This blog teaches how to utilize photographs on a website and why images are so crucial in web design.
Which Images Are Best For Healthcare Practice Websites?
Not all images are created equal. A grainy map-style view of the street where your business is located is less effective and welcoming than a clean snapshot of your building and signs.
All of the photographs on your website should be the right size and resolution for the format so that your clients see a consistent, professional depiction of your organization.
You should also use a range of image formats to make your website’s content more interesting. The following image types may be useful in your practice:
- Information Graphics: Statistics, graphs, and pictures are used in infographics to express messages clearly and simply.
- Photographs Of The Product: If you sell medical supplies or use expensive equipment, you may want to include well-lit, professional photographs of these products on your product and service pages.
- Photographs Of Real Estate: In addition to providing photographs of your building’s outside, displaying images inside your lobby and exam rooms may help patients understand what to expect from your institution.
- Appropriate Stock Photography: When choosing stock photos, seek images that are approachable and relatable. A dentist, for example, may benefit from displaying photographs of happy families rather than images of sports fields or office surroundings.
- Portraits Of Employees: Use photos to introduce your personnel ahead of time. These should be headshots with friendly smiles.
In addition to the aforementioned requirements, you must get and display any pictures legally. If you don’t know where to go for high-quality images that are relevant to your profession and marked for commercial usage, choose a reputable website design firm.
What Advantages Do Photographs On Your Website Provider For Your Practice?
A good photo selection may help your practice in a variety of ways. The following advantages may emerge from the usage of high-quality free photos on your website.
Improved Social Media Integration
When social media links include an image, they perform better. When your website already has a sufficient number of photographs, links on Facebook, Twitter, and other social media platforms will incorporate those images. This connection avoids the need to find new thumbnail images for social media posts.
As previously said, certain pictures might convey your message more effectively than text. An infographic, for example, may deliver a plethora of information to your patients in an approachable, scannable style. Similarly, interactive images get more attention than extensive advertisements.
Search Engine Optimization Improvements
While search engine indexing bots are unable to “see” photographs, they do scan image alt-text and note image positions. Websites containing a lot of photos usually rank higher in search engine results, especially if the images all have suitable alt-text.
Furthermore, search engine results with photos are more likely to be clicked on since they catch the searcher’s attention.
Bounce Rate Reduction
The “bounce rate” of your website specifies the frequency with which users leave your site immediately. As we discussed in our previous post, “Three Keys to Lowering Your Website’s Bounce Rate,” captivating content like high-quality photographs can keep prospective patients on your page for a longer period.
A reduced bounce rate often leads to a higher conversion rate. The longer people stay on your website, the more probable it is that they will read your patient education materials and make an appointment.
On digital platforms, text-heavy layouts are useless. A website’s content must be straightforward to understand and clear of superfluous words. You may improve your layout by including relevant pictures to pique readers’ attention, break up large blocks of text, and simplify complex themes.
When updating your office’s website, prioritize picking clean, interesting photographs that will make your practice more appealing to both new and current patients.