The End of Ad Blockers on Google Chrome: What You Need to Know


Attention all web users! Are you tired of those pesky ads popping up on your favorite websites? Well, get ready for some groundbreaking news! Google Chrome has officially announced the end of ad blockers. That’s right – no more suffocating banner ads or annoying pop-ups. But before you react with horror or celebration, it’s important to know what this means for both advertisers and consumers. In this blog post, we’ll take a closer look at how this change will affect your internet experience and what steps you can take to adapt to these new developments. So buckle up and let’s dive in!

What is Google doing to ad blockers?

If you’re one of the estimated 40 percent of internet users who block ads using ad blockers, you’ll be happy to hear that Google is doing its part to make ads less obtrusive. Starting this week, Chrome will begin filtering out ad units that are not relevant to the page you’re on. This means that while some ads may still appear, they should be less intrusive and more likely to actually help you find what you’re looking for.

Google has also announced plans to start displaying contextual advertising next year. This will give brands more information about which ads are being shown to which users, and it will help them target their ads more accurately. In addition, Google is working on a tool called “AdSense Preferences” that will let advertisers manage their own ad blockers in future versions of Chrome.

What do the changes mean for Chrome users?

Chrome users no longer have to worry about ad blockers. Starting today, Google has made the switch to an open advertising system, which means ads will be placed directly in the browser and will no longer be filtered. Though some people may find this change annoying, others may welcome it as it will allow for more accurate tracking of user behavior. Additionally, traditional cookies will now be used by Google to track user activity across websites, a practice that has been met with backlash in the past.

How to keep your ad blocker active on Chrome

Google has announced that they will be ending their ad blocker support on Google Chrome browsers in the near future. If you are using a Google Chrome browser, it is important to disable your ad blocker so that you do not experience any disruptions in your browsing experience.

To disable your ad blocker on Google Chrome:

1. Open the Google Chrome browser and go to “Settings” (3 vertical lines in the top right corner of the window).
2. Click on “Under the Hood” (4 small square icons).
3. Under “Privacy & security,” click on “Content settings.”
4. On the “Ads” tab, uncheck the box next to “Block ads with Brightweb.” Click on the “Apply” button at the bottom of the window.
5. Restart Google Chrome if it was open before disabling your ad blocker.


Google has announced that they are ending the use of ad blockers on Chrome by 2020. While this may be disappointing to some, it is important to remember that ads provide crucial revenue for websites and publishers. Without ads, websites could potentially disappear, which would have a dramatic impact on the internet as we know it. If you are concerned about this change and want to make sure that your browsing experience remains positive and unobstructed, I recommend using an ad blocker less frequently or installing one from an external provider like uBlock Origin.


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