Startup Trends: How Business Owners Protect Their Privacy


Regulating privacy is not a new concept! Most modern consumers are becoming increasingly concerned about poor data surveillance and management. As a result, they are eager to improve their experience and become more knowledgeable about their rights. Business owners must actively prioritize and improve privacy while adapting to changes to remain competitive. 


The data privacy landscape witnessed significant changes in 2022, which is expected to continue in 2023. Gartner predicts that global spending on cybersecurity and technology risk management will rise 11.3% to $188.3 billion by 2023. 


Here’s a highlight of the startup privacy trends that will be at the forefront of business owners’ efforts in 2023 and beyond!


AI and ML will increasingly impact data privacy.

AI-powered privacy technologies will increasingly be used to detect and prevent cyber threats. Authorities can detect potential data breaches and take preventive action using ML to discover patterns. Privacy protection automation has not progressed as much as in other industries, but it will progress in 2023 and beyond. 


The technology will become more suitable for privacy and data protection as it advances. If used correctly, automation can also help us with many of our current data privacy and overall security issues.


Business owners will still prioritize data portability.


Data portability will become an even more important issue in 2023 and beyond. Many businesses will begin using the cloud. So, what exactly is data portability? It is the ability to move datasets from one platform to another without affecting their content. This is a major issue for businesses looking to switch from one cloud service provider to another. 

They frequently worry that the previous provider will retain neither of their data. 


In addition, they are constantly concerned their cloud-hosted services, apps, and systems will stop working well when they transfer data. These businesses find themselves worrying whether their data will be subject to the same level of data and privacy safeguards. In essence, it is critical to creating a digital environment in which no single organization has complete control over user data.


There will be a significant shift towards a standard data protection and authorization framework.

In 2023, the initiative to create a universal data protection framework will be a major trend. We are all aware that various websites and platforms collect and process consumer data. These platforms, however, are not the only ones that store and use user data. 

 To operate more efficiently, various services, such as e-commerce websites and cloud storage providers, require user data. A standard permission framework would be the best option for privacy protection across all platforms. As a result, the likelihood of data breaches from lesser-known sites, which can be just as harmful to users, is reduced.



More businesses will prioritize and boost the security of their supply chains.

Privacy concerns and sociopolitical shifts are increasing supply chain exposure to cybersecurity risks. Businesses can use perimeter security measures to safeguard their data within their corporate network. Controlling data security in supply chain collaboration with third parties, on the other hand, is extremely difficult. 


As a result, when third parties use data, it is necessary to implement data protection measures. According to Gartner, by 2025, 60% of organizations will consider cybersecurity risk when forming business partnerships with third parties. When doing business with these parties, the cybersecurity maturity of these parties will be carefully considered.


More emphasis will be placed on the security of employee-owned devices.

The proliferation of remote workers (those using Bring Your Own Device (BYOD) devices) is one issue that complicates all aspects of data security. Typically, remote work expands the talent pool, allowing the best workers to be hired. It does, however, increase the number of points at which company data can be compromised or lost. 


Remote devices, especially tablets and phones, pose a significant risk of data leakage and loss. It’s because they go everywhere with us and are frequently damaged or lost. Businesses will ensure that remote workers use Virtual Network Computing (VNC) to access their office desktops by 2023 and beyond.

Even if the remote worker never comes into the office, limiting access to VNC gives you more control over what they can do. VNC servers can be configured to prevent file transfers and thus help prevent malware from spreading throughout the office network. Allowing access via a VPN connection would facilitate access to additional office resources. It would, however, increase the likelihood of data theft and infection.

Final Thoughts

Privacy is becoming a critical boardroom topic and a hot topic among consumers and investors. As a result, more businesses in Wyoming and other towns are stepping up their data privacy efforts to comply with the laws of the General Data Protection Regulation. It’s a no-brainer that getting a virtual mailbox and the best mail forwarding and scanning services is paramount. 



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