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Reasons why online Reviews are essential for a Brand.

by Jeffery Hayes

Whenever a particular art form goes into the eyes of the public, the first thing it
attracts is the review of this piece of creation. Be it a book, movies, series,
painting, theatre, or any such thing. These reviews are also found on certain
online as well as offline business sites or shops, wherein the managers filter out
the good ones to highlight in front of others but do not completely ignore the
negative ones. As a matter of fact, these negative reviews help us work in a
better manner, on our services so that next time we minimize the negative ones.
The online world is also not left untouched by these reviews. Any blog or piece of
creation that goes online, is definitely reviewed by people, who then pen down
their experience with the site. Therefore, these online reviews have taken an
undeniable part in the world of online business and marketing. Having said this,
it is also important to highlight that these reviews have become one of the
greatest techniques for search engine optimization, as well as to earn great
rankings for your site. As a matter of fact, according to research, online reviews
contribute to 10% of the criteria of how Google displays search results.
Today, as we are resorting to different methods and techniques to promote our
business and getting recognition for our brand, taking the way to the reviews is
the best possible option that can be worked with. There are a number of ways
online reviews can help us get popularity for our brand and take it to new
heights. These ways are:
Social Proof Gets More Purchases: Even though we may be strangers to a
majority of the population who share their review, yet all of us have a habit of
showing faith in these reviews which are by people who have had an experience
with the product and services of the company. The online reviews are, today,
the biggest source of social proof that people rely on, and that impact the sales
of a company.
Several brands work upon this department in order to increase the sales of their
brand. Also, many of them have a review management department in their
organizations, so that no less attention is given to them. In fact, an interview
from a company's owner stated that the owner emailed the customers for
reviews, and in return offered a discount on products in return for a complete
review.

You become more Visible: The better reviews a company gets, the better are
its sales, and the more popular it gets. In turn, these companies come out to be
successful brands which mean their visibility also increases. There are many
customers who look on different sites like Google, Bing as well as Facebook, and others, in order to help them decide what they want to buy. Some case study
helps to understand that these companies are much more grown in their own
field than the media has shown.
All these sites have their own ways of listing and indexing the content,
nonetheless, they all value the original content, and customer reviews can be the
best way to get new content for the sites. Even search engines value the original
content. If your ranking increases, the algorithms as well as other people will
see your website as a lead in your industry.
They Earn you Trust: If your brand is getting positive reviews and if it keeps
on working upon the negative ones which are later converted into positive ones,
then there are high chances of your site getting customer trust and credibility of
your site also increases. These reviews are a powerful means to build your
company's online identity and help it gain popularity.
As a matter of fact, even the guest posts which get excellent reviews and which
work upon their negatives, earn the title of great guest posts. Companies with
more than 4 ratings are highly likely to witness more and more traffic diverted
to their page, thus boosting their ranking.
You witness an Increase in Conversation about you: Any customer that visits
your site, is bound to look for the reviews, other customers have dropped on
your site. Encouraging more and more consumers to review your website is an
easy way to increase your business. When people have a great experience with
your brand, they are likely to talk about your brand on other sites as well.
These hubs become important for your online presence since Google collects
data from all such sites when it is working on the rankings. The happier a
customer is, the more likely it is that he is going to share his thoughts at as
many places as possible.
Essential for Decision Making: As stated earlier, online reviews are essential
for helping other customers regarding your content. A brand that is a
proactively cultivated one, is one that increases a site's visibility, and in turn,

there are several ways in which people talk about you. More important and
crucial is the ability for people to talk about you on other channels as well.
A wide population thinks that online reviews are the best ways to
understand whether a site is suitable for their work or not. For example, in case
one wants great guest post services, he may find out which site's guest posts are
being talked about the most, and then he may go ahead with that site.
Great Impact on Sales: Undoubtedly, online reviews have a great impact on
the sales of a business. Customers can get confused by the case studies and
theories produced on the site, but they may not be confused by these reviews.
Brands that have been getting positive reviews have better sales while brands
that are reviewed negatively, see a fall in their sales.
A study found out that even one-star improvement on Yelp.com gives way to a
boost of 5% to 9% on sales, in a very short span of time. Therefore, even a
small improvement can result in a great impact.

You get an Open Line to Consumers: Today, customers focus on the
company directly replying to their reviews. Therefore, these reviews give you a
way to communicate to your customers and then get positive reviews for your
brand. Also, they provide you the opportunity to immediately rectify your
company ' faults and satisfy the customer with quick services. The better and
the earlier you communicate, the better it becomes for your industry because
now your industry gets a face. In fact, open feedback can work wonders for
your brand.
Seeing the growing importance of reviews for SEO, various strategies and plans
have been made as to how to convert these reviews into a weapon for increasing
our rank on the search engines. Although, different companies have different
methods of working with the reviews, yet there have been certain factors found
to be common in all of them. And all these companies resort to these factors in
order to benefit themselves.
Therefore, summing up the topic, online reviews offer the best possible way
to see where we stand in this online world. They help us modify our work
environment as well as our sites and the products offered, as and when required.
Businesses use this method, great guest post writers, as well as other guest bloggers, use it, to get the best out of their work and also to take their brands to
the desired ends.

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