The reasons are apparent. Even though the users would love to have multiple apps in their use, each with its own sets of problems and issues, there has always been a need to have an application that can do the heavy lifting for ten or more. And, that’s possible with the help of the mobile app consulting.
The most common reasons behind the success of mega and super apps are as follows:
Solid Mobile Experience
China is characterized as a country with a mobile-first population since its residents’ first contact with the Internet was through mobile devices. Due to the discontinuation of the Google search engine in 2010, the country had little previous desktop experience. In addition, the smartphone market in Asia is significantly more extensive and less expensive than anywhere else on the planet.
So, how have these factors influenced the popularity of mega apps? The most influential element is that, not long ago, mobile devices had limited storage, limiting users from installing many apps and encouraging them to install super apps, which combine several services and offerings in one spot.
Cultural Homogeneity
Despite cultural and geographical constraints, today’s world has a cultural homogeneity. This impacts market similarities, allowing different enterprises to operate in multiple countries within the area while providing uniform services. As a result, when super apps were first created, the need for the services they provided soon spread throughout the region, adding to the rise in the popularity of mega apps.
Influence on Banking & Finance
Because super applications‘ target audience is so large, spanning vast countries, this type of solution eliminates the risks connected with product releases.
Businesses do not have to spend a substantial percentage of their money on development because of the “mini-apps” that make up a super app. It’s because mega applications make room for integration and scale their offerings using a platform-based strategy.
Through the automatic sync of data from consumers’ all-encompassing social and financial profiles, super apps also enable a more straightforward onboarding process for new customers and lower KYC (Know Your Customer) costs.
Increase your revenue. A super application frequently draws more users due to its extensive functionality directly impacting the company’s revenue.
Assist in increasing customer engagement. The user does not need to download different apps to accomplish daily duties because the super app integrates various functionalities.
By retaining customers from different platforms, super applications can lower re-acquisition expenses.
You have the opportunity to acquire a larger audience and establish a solid customer base by integrating each new service.
Increase the number of investors. Mega apps attract many more users because they can do everything, which means they have many possibilities for funding and investments.
Benefits of Mega Apps For Businesses
There is no denying that mega apps enjoy many advantages over typical apps. The reason behind that is the reach and scope of mega apps that allow users to do more with less time and effort.
To further highlight their advantages, here are some solid points.
Wide Canvas For Prospects
Businesses have the lion’s share of resources for marketing, including demand generation, prospect hunting, and so on. Compared to the traditional model, the scope of mega apps is exceptionally vast as they allow businesses to cast a broad and more directed canvas for new potential clients.
Hassle-Free Onboarding
As mentioned in the previous sections, the typical app development model relies on one app for one purpose. This opens Pandora’s box for users as they have to sign up for each application and even risk their data in case of malpractice or cyber-attacks.
When a mega app, such as Beeda App, is available, clients can do more by only signing up to one platform. The best thing about this – it allows for one relatively simple onboarding process.
Steady Revenue Growth
Businesses strive to move toward economies of scale. It means they want to master their operations and processes so that their marginal cost of production drops with expansion.
This allows businesses to get a steady stream of revenue for both small businesses and large corporations.
Improved Customer Engagement & Retention
What more would an application developer need besides having the most screen time from most users? With a mega app, companies can better engage clients with specialized services and products.
With big data, it is possible to allow users to “pick and choose” for themselves and customize their experience with the mega app. When this vision is successfully realized, businesses will reach the highest number in terms of customer retention.
Super Successful Mega App
Beeda App
Founded in 2019, Beeda App is the very definition of a mega app. With a simple and intuitive interface for complete customer control. The application allows more than 50 on-demand tasks or services from one application.
Users can hire or buy, order online, pay, and then track the progress of their orders from one single application. The company has gone from a traditional path and incorporated more than 30 services into one unified mega app. Users can buy crypto, play video games, shop, and pay from the in-app wallet for all the services.
The Future of Applications
One thing mega apps and super apps have made clear is that applications’ future is more generalized than specific. With clients’ needs and requirements changing, a mega app is better suited for the time. When a user wants to hail a cab, keep tabs on the journey’s progress. Then pay the driver from the same app, it means a mega pp is needed.
Both mega and super apps are incredibly successful in Asia, but they also make a case for themselves in the West. This will disrupt the status quo, especially in banking and finance.
Beeda Mega App ads on one more mega feature, that allows users to access services on Beedamall a web platform offering most of the on-demand services found in the Beeda Mega APP.
