Motion graphics is an endless domain of professional opportunities for everyone. From education to the medical sector and marketing, motion graphics is leading a seamless path of creativity and productivity for artists.

The explainer videos are one sole example of motion graphics. These are effective to communicate complex concepts to the audience in a much simple way. So that the audience would be able to understand the motive on all counts.

In commercial content, motion graphics highlight the brand’s voice before its customers. The music videos with motion graphics are useful to talk through music in a compelling manner.

If you’re a beginner in the motion graphics domain, then you always need inspiration that would generate an idea to work on. This can be done in many ways but you need to find your own way for it. In this post, we will discuss 07 beautiful examples of motion graphics used by well-established and renowned brands from different sectors.

1. Google Cloud IoT Solutions

One of the best examples of using motion graphics should be a modification of complex concepts into simpler ones for the audience. This use case of motion graphics sheds light on this same ideology. This example from Google Cloud IoT is a fine depiction.

 Let’s see how it works:

• Motion graphics make the brand’s motive straightforward and perceivable.
• Inclusion of graphical movements, abstracts, shapes, and typical graphics to enhance the quality.
• The technique is showing the teamwork between IoT and the Google Cloud Platform.
• The brand identity has been focused on using the exact colors from Google which are blue, red, and yellow.

2. Duluth Trading Company Commercial

The technique of motion graphics is also impressive to use for comedic and witty execution in promotional videos. Due to this reason, there are different brands that rely solely on motion graphics for delivering their brand’s message in a fun and light manner while the motive of the brand remains uncompromised.

Let’s see how it works:

• The video is a jolly manifestation of the client’s demands.
• The message is loud and clear and does not influence any aspect in a negative way.
• The music design and the motion graphics are a clever combination that improves the impact of the video.

3. The Economy of Coca-Cola

This example is among the best ones you will ever come across in this quest. This depiction has also been nominated for the 2012 Emmy Award for Outstanding Achievement in Graphic Design and Art Direction in News and Documentary.

Let’s see how it works:

• A well-thought mix-up of attractive infographics and graphics.
• The compelling use of typography adds more flair to the video.
• Brilliant execution o music design keeps the audience’s attention intact.
• The infographics used in the video are entertaining to watch.

4. School of Motion

This is another example of motion graphics used in a promotional video. The producer of this video is a real motion graphics institute that offers motion graphics services and is quite famous. The whole impact created by this explainer video is totally irresistible.

Let’s see how it works:

• The shapes and bright hues team up to make the video pop.
• The animation effects are viable to grab the audience’s attention.
• It has been approved and appreciated by the experts in the domain.

5. Primavera Memories

It is a short-duration interview video that predicates an excellent use of motion graphics. This shows a complete discussion of the Film  Director John Carpenter. There are some worth-looking dimensions of this video.

Let’s see how it works:

• Storytelling along with motion graphics improves the influence on the audience.
• Different graphics elevate the functioning of the video for the admirers of John Carpenter that touches their heart.

6. The Last Job on Earth

You might be surprised to know that motion graphics can be used as a driving force between impactful news. The video revolves around a piece of news that tells the viewers about scientists to predict 50% of human jobs could be taken by machines in the next 30 years.

The video is also not an expensive production since motion graphics pricing per minute can vary from $2000-$3500 for 60 seconds if there are no characters in the video. The pricing is important to consider no matter the magnitude and nature of the projects.

Let’s see how it works:

• The video has a clever combination of typography and motion graphics.
• The graphics are based on the performance of humans and machines as per the concept of the video.
• It shows a juxtaposition of the present and future through the compelling use of motion graphics.
• A fine proof that motion graphics can improve the video’s impact with news as well.

7. The Enneagram

This video is proof that motion graphics translate complicated concepts into simpler ones for the audience. The video tells us that there are at least 09 different personality types in the world.

Let’s see how it works:

• The color family used with geometric objects depicts the video’s concept.
• The combination is fun and light to encounter.
• Motion graphics used in the video are for developing a human element for the audience.
• All the elements used in the video boost a positive influence.
• The video covers the enthusiastic and informative frontiers which are amazing to see.

Closing Remarks

This post was for imparting light on the best motion graphics examples. These are one of the best inspirations in this pursuit for beginners. In this case, you can explore different websites that offer motion graphics services to get more information about this domain.

There are different motion graphics tools available that accelerate the process of production of motion graphics videos. The above examples also show why different brands are relying on motion graphics videos for different aspects.

Motion graphics has a lot in store for beginners and seasoned artists. It only starts from inspiration and ends up in the production of awe-inspiring motion graphics content and videos.