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How To Track Your ROI With Digital Marketing

by Peter Marah

ROI With Digital Marketing

Tracking and knowing your return on investment is key to understanding where to spend your marketing dollars. A higher ROI will show where you should invest more for marketing, while a low ROI can point out areas that are not bringing the needed results and should be reconsidered before further investments are made. 

Basic ROI Calculation

There are a few approaches to the return on investment, and which you select will depend on the details that you require and how in-depth the numbers are that you can access. For example, suppose you are only able to access marketing investments and results, you will only be able to calculate an average ROI on marketing, while more detailed calculations can separate digital marketing ROI. In that case, other marketing returns and further details can be obtained about the return on individual efforts. Each advertisement, digital or otherwise, will offer an ROI that will be different from any other advertisement. 

 

The basic calculation includes the number of leads that become customers, how much they spend on average, and how much each cost is based on the marketing expense. This can be calculated overall or for each marketing campaign individually. It’s important to understand the basic calculations in order to skyrocket your ROI beyond expectations.

Other Factors to Consider

It is also necessary to consider the advertisement method. When tracking the ROI only on digital marketing, you will need to separate out digital marketing ads from the general marketing budget. It is also valuable to consider the cost for each specific ad within a campaign to determine what produces the best results in which environments. Using each of these factors can allow you to narrow down the return on investment for each individual interaction with your marketing efforts. 

Tracking ROI

Tracking your ROI on digital marketing allows you to determine where to spend your marketing budget to obtain the best returns from it. Therefore, tracking each metric separately and an overall view is vital, including each social media campaign. For more details, track each social media platform separately, paid ads, including video or images, and attract the most considerable income or returning customers. 

 

Many platforms will offer feedback on the performance of any advertisements or marketing attempts, including how many people have interacted with the ad, how many have clicked on it or followed to the social media pages, and websites will offer details on who opens the website and what parts they interact with. 

 

There are several ways to compile this information and create tracking systems ranging from a simple spreadsheet model to complicated ROI tracking programs. For example, a customer management software that includes the ability to track where the customer lead originated and how their contact information was obtained can offer key insight into marketing efforts’ ROI. In addition, pulling the data from each campaign at the end of every month allows comparisons between months, measuring growth or losses of the investments in marketing. 

Why Tracking ROI is Important

In order to make intelligent marketing choices, it is necessary to see where the ROI is the highest. This knowledge allows for increased investment in successful digital campaigns. Furthermore, it replicates those results in future events while also showing areas where a loss occurs to avoid future losses. 

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