Whenever you advertise on TikTok, you need to regularly monitor your operations so that you can make changes to your plan. If you don’t, you have no way of knowing if what you’re doing is working.
Luckily, tiktok likes has created a useful analytics pack to help you spot all your required amounts. Success in TikTok promotion depends on participation, and the analytics pack will tell you how well you’re doing in that regard. The information on TikTok is somewhat necessary today, but it will improve as the stage develops.
Switch to a Guru account
If you have standard TikTok user accounts, you need to change this in your Pro account to use the stats pack. It’s very easy and doesn’t cost anything. The analysis will give you some fantastic insights. So it’s worth doing.
All you have to do to convert to a Pro account would be to visit your profile and after that tap on “Manage my account” in the configurations. This will automatically take you to another screen where you will encounter the “Switch to Guru Account” link. Take advantage of this and you will have to decide on the most suitable category for your TikTok account.
TikTok will then ask you to enter your mobile number to text you a verification code. When you receive this special code, please enter it in the form provided and you are currently a Pro account.
When creating your TikTok accounts, we recommend you switch to your Pro account immediately. The reason for this is that the analytics program does not list any of your information until you are a Guru user.
After switching to a Pro account on TikTok, you will notice that there is an “Analytics” option in your profile settings. After tapping it, you will understand your analytics dash. If your account is new, you will need to wait a few days for the information to be created and for you to see metrics.
In your TikTok stats dashboard, you may see three classes to look at. These are:
- Your profile summary
- Content Details
- Follower Details
You’ll find tabs for each of them at the top of the display. You may see more detail as soon as you tap it and you can drill down into the numbers.
Here you can observe how well your TikTok profile usually performs. The display shows full profile views, full video opinions and full followers. You’ll notice that the video opinions are displayed first, and you can choose to view them over a seven-day or 28-day period. There is a daily breakdown for most analytics.
Use TikTok for marketing success
If you want to promote your products to a younger audience, TikTok undoubtedly offers a fantastic opportunity to do so. With over 500 million consumers worldwide, it amazes many with its rapid expansion. To get the most out of TikTok, you need to understand what you’re doing, and this guide outlines the best method to go about it.
Do you know the TikTok platform
If you just hop onto the TikTok platform and don’t understand exactly what you’re doing, users will be turned away so you need to check it out before getting involved. Take a look at the most popular movies on TikTok and find out why customers are attracted to them.
Also, you need to know how to properly interact with TikTok users. Get this wrong and you will drive users away in droves. You must understand that TikTok is about pleasure and entertainment. There are many mini music movies that work well alongside entertaining movies.
There is no place for intrusive messages on TikTok. From the United States that the vast majority of consumers are between the ages of 16 and 24 and are not interested in sales pitches. You need to be imaginative in how you connect with TikTok users.
Your content must be interesting
You must be willing to create some pretty funny content for TikTok. Once you get used to it, you can create quite inexpensive videos with a significant impact on the platform. TikTok users do not expect high-quality Hollywood fashion videos, so it is possible to record on your smartphone, which will be quite acceptable.
Keeping it simple and never trying to be overly bright is ideal. Produce light-hearted films that showcase your products in a fun way. TikTok users will love this and will feel like they are real and will trust you.
Use hashtag challenges
Many manufacturers and associations have seen a lot of success with hashtag challenges. They produce a branded hashtag and then use that to market a fight that consumers participate in by creating their videos with your hashtag.
A fantastic example of this was the Guess Jeans hashtag challenge. They struggled to ask TikTok customers to make videos of themselves wearing their Guess clothes “their way.” Her hashtag was #inmydenim.
There happen to be influencers on TikTok who have tons of followers. This is an excellent way to expand your brand to hit the stage. Not many influencers will be willing to work with you. Your brand and fashion should suit them or they will reject you.
Influencers need to be more comfortable with your products. If they like them, they will be inclined to present them to your viewers. Please do your homework and use outside resources to review potential influencer biographies until you commit to working with them.
Recently, TikTok set up its advertising program. Here you can cover different types of ads that come in short video format to expand your reach. There are four types of TikTok ads:
- Native advertising (in the feed)
- Hashtag Challenges
- Brand Takeovers
- Brand lenses
These ads strategically give you the opportunity to reach numerous TikTok users. There are all targeting options you can use to narrow down your viewers, and these can improve over time. Time will tell how successful TikTok advertising is.