Effective Link Building Tactics That You Should Try Out


Link building is one of the most important factors of search engine optimization or SEO. If you want to stay ahead of the competition, you need to implement result-driven link-building techniques that will bring you better links than others. Therefore, see below for some powerful link-building strategies that you can consider using.

Blog Comment

Even though this link-building method is a subject of debate among SEO, its effectiveness has never been denied. You just have to clean up by partnering with professional link builders who use commenting software. Also, you should not put a lot of effort to further the keywords in your comment.

Internal Linking

Internal linking is the easiest of all link-building tactics. This is because the location of the link is within your website and which provides free reign to manipulate the links of the search engine crawler. When done correctly, internal linking helps search engine spiders find new content on your website. Besides, it makes it easy for your visitors to navigate your website and quickly find the information they are looking for. The best place to insert internal links is inside your article, but make sure not to cluster them at the end of your content.

Paid link

Paying for links can increase your website’s chances of getting a top position on search engine rankings. However, you need to be careful while choosing the blog or website, the best webpage, and the ideal location on the page for your link. If the link is placed within an article itself, it would be best for you. Make sure not to use link brokers as they never provide good links. Refer to professional SEO experts to understand the nuanced details of how paid links work.

Social media

Social media links are all zero, meaning that when it comes to building page rank, they are practically useless. However, when using social media, creating page rank is not the objective. The main objectives are your links to grab the attention of people in various social networks. With this link-building strategy, you can expect to get links from outside social networks through people who are inside them.

Guest Blogging

Guest blogging continues to be the simplest and effective of all link-building techniques. They are also the most popular. But, guest blogging has changed over the years. To publish your blog on a high authority website, you need to make sure that the blog is meaningful, relevant, and provides value to the readers. You need to browse the Internet thoroughly to find websites in your niche that accept guest blog submissions. Your blog should be designed in such a way that it forces the writers to learn more by clicking on your company link provided in the author bio. Alternatively, you can find and request an affected person to be a guest blogger for your own blog section. With an influential person blogging on your website, the links will follow quite naturally.


In the realm of SEO, link building using infographics has been quite effective. However, a successful infographic link-building campaign is possible only if you choose a topic that is relevant to your domain and is interesting with lots of information. Once you put together an infographic, building backlinks will be as easy as reaching out to popular bloggers and submitting it to your directories.

The above strategies are generalized and are not specific to any one industry. If you want a more tailored solution for your business, it is highly recommended that you reach out to a link-building agency with experience.

Resource Box: One of the veteran social media and online marketing agencies in the UK, providing Bespoke link-building strategies. He has more than 10 years of domain expertise and experience, as well as a long list of satisfied customers. Their partnership with high-quality web sources helps customers achieve desired results.


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