Could Australia’s conflict with Facebook over news stories go worldwide?

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Facebook has declared that it will prohibit clients in Australia from sharing news content, a move that comes because of media guideline laws proposed by the Australian government.

“Accepting this draft code becomes law, we will hesitantly quit permitting distributers and individuals in Australia from sharing neighborhood and global news on Facebook and Instagram,” said Will Easton, overseeing head of Facebook Australia and New Zealand, in an announcement.

The Australian Competition and Consumer Commission (ACCC), an administration organization that controls strategic policies, proposed a draft of new

 

A -native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites.

Before launch over 1,000 publishers were testing the platform and as its rolled out to everyone we’re excited to learn:

  • How can you get started?
  • How they work?
  • How much engagement do they receive?

In this post, I’m happy to cover the ins and outs of Facebook Instant Articles and how to set them up for your blog. Here we go!

The Facebook-native publishing platform includes a whole host of interactive features that help stories come to life on mobile, including auto-play video and tap-to-zoom image galleries.

 

The platform has been in testing with selected partners since May 2015, and the data so far feels encouraging:

  • Instant Articles received 20% more clicks than mobile web articles from the News Feed
  • Once someone clicks on an Instant Article, they’re 70% less likely to abandon the article before reading
  • They are shared 30% more than mobile web articles on average

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