No matter what your current advertising strategy looks like, adding something to increase your branding reach is a good idea. This is something that improves how people perceive your business when they choose between you and your competitors.
Personalised coffee mugs are unique in terms of marketing as they fall under free gifts. Often called promotional marketing, this is when you promote your brand using non-digital forms of marketing. This style of marketing works as it’s easy to make these mugs in bulk, and whenever your clientele uses them, they are reminded of you in a positive light.
When it comes to promotional products from pens to fridge magnets and promotional coffee mugs, Simply Merchandise is the most trusted distributor in Australia, it is the choice of businesses of all shapes and sizes.
Here’s how a promotional coffee mug can benefit your business.
An Affordable Choice
Personalised coffee mugs are a cost-effective means of advertising your company. Custom mugs are much less expensive than other promotional items like t-shirts or water bottles. They are also cost-effective because you can print them in bulk and customers can use them for years.
These mugs are a great way to reach a lot of people quickly and can be handed out at a number of events. Ordering in bulk will give you returns for years, making them a great investment.
Better Customer Retention
A good marketing plan isn’t just about finding new customers, it’s important to also retain your current customers. This is a lot less expensive than finding new customers, and by gifting your clients a branded coffee mug, you will be more likely to see them return to your business as they will use the mug in their daily lives and be reminded of your brand, as well as it’s products and services on a regular basis.
Better Brand Awareness
A personalised coffee mug just feels special. Perhaps it is due to the fact that they seem to last longer than other types of mugs. Or it could be that we all enjoy sipping our morning coffee from a personalised cup.
Regardless of the reason, custom coffee mugs are a great way to promote your company’s brand. At the point when you give a custom cup to one of your clients, they’ll have it around the house for quite a long time.
Your business will have more exposure and be recognized for longer periods of time than if you only used traditional forms of advertising like newspaper ads or radio spots because your logo will be seen every time someone uses their mug at home or at work. When it comes to marketing, being a little unconventional and creative can help you perform better, easily attract customers, and raise brand awareness for your business at the same time.
Improve The Office
Branded mugs aren’t just for your customers, if all your workers have one on their desks, it is a better look for when new clients come to visit. It gives your workplace a community vibe and your workers are also more likely to take the mugs home and spread even more brand awareness as they go.
