Business Marketing Trends and the Role of the Internet


Content marketing

If you own a business, then it’s important to stay up-to-date on the latest marketing trends. After all, the way that you market your business can make or break it. And in today’s digital age, the internet plays a big role in how businesses market themselves. Here are four business marketing trends that you should be aware of, as well as the role that the internet plays in each one.

Social Media Marketing

Social media is one of the most popular ways for businesses to market themselves. It’s a great way to connect with potential and existing customers, build brand awareness, and boost your bottom line. 

In fact, social media marketing has been shown to increase sales by up to 18 per cent. Also, the internet is essential for social media marketing; without it, businesses wouldn’t be able to create and maintain their social media profiles. 

Content Marketing

Content marketing is another effective way to reach potential and existing customers. By creating and sharing high-quality content (such as blog posts, infographics, eBooks, etc.), businesses can attract attention and build trust with their target audience. 

Internet users are constantly looking for new content to consume, which is why content marketing is so effective.  However, without the internet, businesses would have a much harder time getting their content seen by their target audience. 

Search Engine Optimisation (SEO) 

Search engine optimisation (SEO) is a process that helps businesses improve their visibility on search engines like Google and Bing. When done correctly, SEO can help a business appear higher in search results, which can result in more web traffic and leads/sales. 

The internet is essential for SEO since it’s where search engines live. Without the internet, businesses wouldn’t be able to optimise their websites for search engines. In addition, they would miss out on numerous potential customers as a result. 

There are a number of factors that go into SEO, including the use of keywords, backlinks, and Meta tags. By optimising these elements, website owners can improve their chances of appearing at the top of the search results. 

In recent years, SEO has become increasingly important as more and more people use search engines to find information online. As a result, many businesses now invest heavily in SEO in order to ensure that their website is visible to potential customers.

Email Marketing 

Email marketing involves sending marketing messages (such as announcements, promotions, etc.) directly to people’s inboxes. It’s an effective way to keep your audience updated on what’s going on with your business while also driving sales/leads. 

As you can probably imagine, the internet is necessary for email marketing since email itself is an internet-based tool. 

Internet Speed and Connectivity

Internet speed determines how fast your connection to the internet is and it can affect both your browsing experience as well as download speeds for content such as videos or music files. Internet speed is measured in megabits per second (Mbps). The higher your Mbps, the faster you can access content on the internet.

According to Swoop Broadband, “a good internet speed is typically anything above 25 Mbps.” Internet plans are considered fast if download speeds are 200Mbps. 

How fast does your internet speed need to be? Well, if you’re trying to stream 4K video content, upload marketing or business videos to video platforms like Youtube or Vimeo, manage or run a business from home, stream lots of content or play high performance games, you’ll need a much faster internet connection compared to the person who is sending emails or only viewing content online.

These days, fast internet plans with unlimited data are the new norm and are transforming how we do business.


The internet plays a big role in modern business marketing; there’s no doubt about it. If you want your business to succeed, then you need to make sure that you’re taking advantage of all of the different ways that you can use the internet — from providers such as Swoop — to market your business. This includes social media marketing, content marketing, SEO, and email marketing. 


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