Augmented reality: the new reality windows

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If we start talking about reality, we can find different definitions. The first of these is the one that says: “Reality window is the real and effective existence of something.” If we go to Philosophy where the first recognized philosophers were already asking questions about this idea, we go as far as Metaphysics to explain this same concept and its applied characteristics. If we delve further into reality, its concepts and perceptions, we can draw a first conclusion: there are as many realities as there are people.

Now, in the 21st century, new concepts of reality have arrived thanks to the proliferation of new technologies and we are talking about virtual reality (VR) and augmented reality (AR). Two new visions of reality that, applied to industry and the rest of the productive sectors, offer multiple possibilities.


What is augmented reality?

We can explain augmented reality (AR) as the possibility that we have of seeing a physical environment through a technological device. Through the technological device we can see elements added to the real physical environment increasing, increasing, and the elements that we can enjoy with the viewing.

Thanks to augmented reality technology, we can see a new reality, based on the existing one, but generated thanks to technological tools. With augmented reality we perceive the two realities, physical and created, and as users we interact with it. Thus, this technology, for example, can make us travel to the past and situate ourselves in a past environment and meet historical figures or it can transfer us to the International Space Station and we can simulate what our stay would be like thousands of kilometers from earth. It is here where physical and generated reality offer many options for both leisure and work.

The applications of this new technology are multiple and there are already different services in which this reality interacts with everyday life. Augmented reality has positioned itself Reality window as an ally for numerous sectors such as fashion, the video game industry, tourism, heritage, or for the development of applications that facilitate geolocation, etc … Another sector in which it is applied, effectively, augmented reality is in the performing arts which allows the viewer to live different experiences that facilitate a qualitative leap in both plays and concerts.


Augmented Reality at the service of companies

This new technology also has a place within the parameters established by Industry 4.0. In this way, through augmented reality we can anticipate the future, reach it, and learn how a factory can function. The real world of the factory can be enriched thanks to this technology through images, videos, 3D animations to recreate how the same installation can be with new machinery, and even to learn how manufacturing robots can interact.


The increasing reality offers useful information to companies so that they can optimize their results. This technology is very useful Reality window in the production control process, in the realization of designs, as well as in the resolution of possible problems that may arise, at a given moment, in a plant that may even facilitate the repair of damaged machinery. This tool can facilitate the increase in productivity and competitiveness of a given company that is capable of analyzing its immediate future thanks to this new technology. Problem solving is considered as one of the best advantages that augmented reality offers compared to other technologies.

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