Leads help keep you from wandering around aimlessly looking for your next clients. In order to expand your business, leads can help you find new sources of income. When you nurture your leads, you establish a vital channel for attracting new customers to your funnel.
And what’s best than leveraging the world’s most popular platform, Facebook, to acquire and nurture leads. According to research, Facebook has experienced yearly growth since 2004 with 2.45 billion users. Over 92 percent of marketers in the business world use Facebook advertising. Additionally, “Lead Ads” are a very effective strategy for finding new clients and understanding your target market.
This mini-guide will help you get vital information on Facebook leads and how to receive notifications.
What are Facebook Leads Ads?
Facebook leads ads are the promoted forms. These forms enable marketers to collect customer information like email, age, and profession. When a potential user clicks on a lead ad, a form with pre-filled data from their Facebook profile is displayed to them. The remaining process only requires a few short steps.
Facebook lead ads have the potential to generate lots of high-quality contacts for you to follow up with. However, setting up Facebook lead form notifications is essential, so your sales team is constantly informed about new leads. Hence, knowing how to receive Facebook Leads email notifications is critical to ensure you never miss a prospect.
Ways to Get Facebook Lead Ad Email Notifications
There are three ways to receive email notifications for Facebook Lead Ads. Let’s examine the approaches in depth.
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Create Lead Emails Directly Through Facebook
Facebook allows users to create direct lead emails. It will ask you about the following categories before creating a form.
- Form type: Choose “More Volume” if you know as many people can join up. Otherwise, opt for “Higher Intent” if you want customers further along in the buying process.
- Introduction: This section refers to the content that describes what users will get in return for providing their information on a form.
- Questions: The platform will ask for your name or email address. There can be a maximum of 21 questions on a form, 15 of which can be personalized. However, avoid asking users too many questions, as it might decrease their likelihood of completing the form.
- Privacy Policy: Every lead ad you create must have a link to your privacy policy.
- Thank you, screen: After completing the form, users will be led to the thank you page. It’s a beautiful way to express gratitude and offers a download link for your lead magnet.
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Using Integration Tools
One can use integration tools to transmit data from one system to another to automate your workflows. They may be set up to send you email alerts anytime a new lead is received, and you can connect them to Facebook Lead Ads.
However, setting up lead notifications can become complicated as integration tools may be configured to perform many things across several systems. Additionally, their prices can change depending on your platform and the number of leads you generate.
In a typical arrangement, Facebook is set up as the “trigger” system, email is set up as the “action” system, and fields from your lead forms are mapped to the email output. If you have multiple leads, you’ll need to repeat this setup for your Lead Forms or Facebook Pages.
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Utilize Mobile Applications and CRMs
CRMs and mobile apps often assist in managing and contacting your leads. The main objective of a mobile app is to assist you in turning your leads into customers. You may connect it to your Facebook Lead Ads for immediate new lead notifications in less than 30 seconds.
Once connected, you will receive emails and mobile app alerts whenever leads express interest. In addition, mobile applications automatically save the details of your customer into your account and give you access to them whenever you want via the web or a mobile app. There is no requirement to type, copy + paste, or save to a phonebook.
Why Do You Need Email Notifications for Facebook Leads?
Facebook lead ads have the potential to generate lots of high-quality contacts for you. Besides, receiving Facebook lead form notifications directly to your inbox is a game-changer. When further lead information is received, your sales team will receive email alerts letting them know so they may call right away.
Without proper lead notifications and integrations, they are simple to overlook. You may rely on manual downloads and transfers to your CRM software because the data syncing procedure is not automated, increasing efforts and time.
Top Facebook Lead Ad Strategies
Asking Facebook users to give their information is a challenging task. Use these four strategies to develop lead advertising to get users to fill out your promotion form. People are more likely to sign up if your lead ads are alluring.
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Choose the Right Audience
It is simpler to choose the questions when the correct audience is targeted. As a result, the majority of unqualified leads accidentally signing up is reduced. By doing this, you may increase conversions for your company and make sure users viewing your advertisement are genuinely interested. Remember that misjudging your audience can result in a poor ad experience.
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Ask the Right Questions
One of the customer and user research principles is incorporating intent into your questions. Make sure your questions are relevant to your unique advertising objectives. For instance, asking customers’ ages instead of their names to sign up for a newsletter wouldn’t make sense. Your lead advertisements will be more effective if each question addresses their wants. In addition, asking the correct questions can encourage Facebook users to provide information more quickly.
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Make Your Offer Visible
Facebook users should know how their information will be used before registering. Try using the introduction to explain how you will use people’s information in addition to what they will receive when they sign up. The privacy policy at your company is a fantastic way to do this.
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Simple is Best
Don’t ask for too much information in your lead ad. Finding the right mix between gathering the required information and making it simple for Facebook users to join up is crucial. When you make unreasonable demands, it will reduce conversion rates and turn away potential customers.
Bottom line
You require the appropriate integrations to make the most— or anything at all—of your Facebook lead ads. By setting up free Facebook lead ads email notifications, you can make sure that no team member misses a lead, allowing them to can connect with leads as soon as the chance arises. Remember that leads move even more quickly than sales, so ensure you’re ready to clinch the deal quickly.
