If you’re a blogger that isn’t content with the position of your website, one reason may be a lack of backlinks. You’ve analyzed your blog using tools such as Aherfs as well as SEMrush and discovered that there are fewer backlinks. If your answer is yes then chances are that your website’s rank is falling due to insufficient backlinks.
Although there are some questions about the strategy of ranking websites, Guest Posting remains among the best ways to grow your audience and drive more the number of visitors to your site.
In this blog we’re going to look at the concept of guest posting and the best way to do it.
What Is Guest Posting?
If you want me to explain what Guest posting in SEO is, it’s the time the process of publishing as a guest blogger on the site of someone else. Blog posts are posted to a blog of someone else to get a hyperlink to your website and increase your visibility. It’s an easy concept with an obvious Win-Win-Win-Win-Win-Win-Win-Win-Win but the real question is, why Guest Posting is an effective strategy, to begin with?
Important Points To Keep In Mind When Writing Guest Posts
- Guest blog posts should be written well. People, as well as Search Engines such as Google and Bing, are getting more specific.
- They should relate to the topic. To make the most impact of them, readers must desire to read them.
- The public should be compelled to share their content through social media. The number of readers increases as a result of sharing.
- Outbound links must be helpful and linked to the content on the page. The anchor text of the hyperlinks should be correct.
- The idea of posting on websites that clearly publish a large amount of guest content isn’t a good idea since the links are often meaningless.
Who Is Qualified To Write A Guest Post?
A guest post could be written by any person however only a handful of people are competent enough to write one that is viral. It’s true that it is impossible to “make” a post become viral. However, you can make it become viral using the appropriate methods. To generate traffic and increase exposure, the content must be informative well-written, on-topic and informative.
A great guest blog post is one that has relevance, is relevant, and has a variety of lengths. Most Guest Blogs are between 500 to 1000 words. But some marketers believe they should be much more extensive. They would like to see closer to 2500 words. According to research the presence of more content on your site increases the likelihood of being ranked high on Google Results. Sometimes, it’s worth hiring an expert to write guest posts since consistency is the key.
Here Are Some Benefits Of Guest Posting:
Guest blogging could be a great source of valuable information for the blog’s followers when the blogger is selective and is willing to put in the time editing and selecting pieces from different sources.
Incorporating links into the text is an essential aspect. Links are only allowed when it’s appropriate for editorial purposes. To ensure security, verify the content of guest posts and only link to top-quality websites that bring added value to the internet.
How To Find Sites For Guest Posts?
Two Basic Methods For Locating Guest Blogging Sites:
Use Websites That Bring Both Publishers And Bloggers Together
- Research the Internet (search using Google, Social Media, my Resource Lists, etc.)
- Use Websites That Bring Both Publishers And Bloggers Together
The first method of prospecting on the web provides some excellent methods to find blogs that are looking for guest writers, which I will go over below:
Look For Top Blogs Lists
The first step to begin prospecting is easy: visit Google and look up “Top [particular industry] Blogs List,” for instance, “Top Personal Savings Blog List.”
Go through each of the blogs listed on each page of the results one at a time. It is likely that you will discover some amazing websites by doing this, but only a few will allow contributions from contributors.
Search Strings For Advanced Search
Google provides a range of search terms that you can combine to search for specific details on the internet. Learn more about it in this article if you’re unfamiliar with it. If you conduct a Google search on [“keyword” in addition to “write for us,” the results will appear like this:
This search function will result in pages with at least “blogging” and “ write for us,” in this case, the pages contain both of these terms. The process is easy and sophisticated. Only some modifiers are utilized and they can be combined in many ways. Your imagination is your only limitation.
There are literally endless possibilities that can assist you in finding websites that are open to accepting guest posts.
Here are some examples of the search terms:
- “guest author” “keyword”
- “guest post” “keyword”
- “keyword” inurl: contributors
- “keyword” inurl:authors
- intitle:”guest post” “keyword”
- inurl:”keyword” “contributor”
How Does Guest Blogging Help SEO?
Guest blogging can have the greatest impact on the SEO of your website due to the link profile it generates. It is recommended to obtain new hyperlinks on new sites as you make contributions to new websites (where you share your blog post).
Backlinks will always be one of the most important ranking factors in SEO. As you can see from the below image I was provided with a top quality backlink from a highly DA website.
There are several factors that Google examines when reviewing the link. It is the website and domain and also its position on the page, as well as its anchor text (the clickable portion that is the part of text you can click).
Placement Of Links
Your hyperlink should be placed in the body of the article and be in a context that is relevant to the context, and useful to the user.
A biographical description of your professional background and/or experience is typically included in guest posts. Most of the time the writer provides an online link which explains their background. They should have relevance to debate. To get the most out of them, readers should be interested in reading them.
This is fine, however, you should ask for a link to the body of your piece from the blogger, particularly in cases where it will benefit the article, the readers, and makes sense when viewed in context.
The question that could be on your mind is “what is the significance of a bodily link?”
It provides a natural connection for the user, for your website, and your content. Not only is it more effective for SEO and SEO, but it’s more likely to get clicked.
Anchor Text In SEO
Through guest posting, you get the chance to provide backlinks to Anchor Text. This helps create a positive impression in the mind of the reader.
The anchor text we employ is used for the promotion of our website.
There Are Several Types Of Anchor Text To Choose From:
- The exact phrase you want to be ranked for, like “link building agency,” “link building firm,” or “link building service.” I also employ these keywords when Guest Posting.
- Partially match: A portion of the word you would like to be ranked for, like “SEO services”
- URL: the page’s whole or partial URL, such as https://www.guestblogging.pro/seo-services
- White noise an image, a click here, and so on.
The anchor text on websites informs humans and search engines what the website’s purpose is and can affect the rankings.
On-Page Optimization Factors For Guest Blogging
It’s time to plan and optimize your content to be a contributor after you’ve completed your research on publishers. While guest blogging is different from writing content for your own website There are SEO considerations for every article that must be taken into consideration:
title tags: Do not include keywords in the headline tag, that should be the title of your article for guest posts. To avoid getting penalized, make use of keywords or keywords that are organically suited to the user’s search intentions.
In order to make sure your tag stands out among other titles, consider using longer-tail keywords in place of your primary keyword. If possible you can place it at the top of the page. Make sure titles are at least 60 characters so that they are fully displayed on SERPs. It is always a good idea to verify the SERP display prior to forwarding the content of the text to an editor.
headings (H): Every article should have an H1 tag and not only ones with bolder or larger fonts.
In the header, you may make use of a complete or partial match of the keyword you want to target, however it should be logical to the readers and highlight your content. Be sure not to use the same header and title tags, for instance, H1 should not be identical to the title tag.
I prefer thinking of H1 as your book’s title, and H2 as chapter titles. You will only have one title however you are able to split your book into the number of chapters you would like to make it easier to read.
On-Page ContentAlways make an effort to offer comprehensive and useful content that is distinctive, useful, and relevant to users’ search needs. Avoid keyword stuffing and use web tools to make sure that you don’t use terms that are overused.
You must also focus on distinct primary keywords in every blog post. Using the same keyword in multiple articles could lead to keyword cannibalism. Moreover, you do not want Google to determine that a page is ranked for what keyword.
Alt Tags for Image Titles: Image alt tags tend to rank higher in search results, so make use of them whenever you can. Be careful not to put keywords in alt tags again. If you are unable to find a suitable term for an alt tag image it is recommended to select another image that communicates the intent of the information.
Other considerations: Each article’s meta description with the desired keyword or phrase could help increase SEO. Factors such as page load time and mobile user experience can be a factor and, as a guest writer, you aren’t in control of these.
