Modern problems require modern solutions and techniques. Healthcare web development should be on point for modern and effective healthcare websites. The best medical facilities depend on healthcare providers who further rely on modern web development. A website directly connects with the organization’s practices, services, culture, and healthcare solutions. Hence, it is worth working on and improving to facilitate the medical health practitioners and patients.
In this article, you shall find the best industry practices and tips for healthcare web development. Let’s see what those are.
This blog focuses on five best practices integral for creating an interactive healthcare website.
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User-friendly design
For any website, web design is the make-or-break deal. It determines the ease and comfort of navigating through the website. Therefore, web developers should keenly focus on developing a user-friendly website that makes it easy for customers to browse through. The website should include essential details of the organization, branding, services, and a call-to-action button if necessary. Make all these things visible to the user so they can have a hassle-free experience.
Make browsing easier with a clear navigation panel and menu from which users can browse information regarding healthcare services. The design and user interface should be suitable for all devices and operating systems, whether they are laptops, mobiles, or tablets.
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Patient-centric web design
A patient-centric website involves inputs from all the concerning parties, including patients, healthcare providers, and management staff. Their input, reaction, and feedback will help improve the website that solely focuses on patients’ needs.
Avoid using complex and hard medical acronyms and terminologies that confuse the patients and users. People often have zero tolerance for indecipherable jargon and tend to leave the website if they can’t make sense of it. So, it is essential for healthcare web developers to keep the text basic to a level of a high-schooler instead of graduate level. What good is your website if it doesn’t serve the purpose and confuses the patients even more than they are?
Patients seek answers and solutions for their health issues, wellness, and medical confusion. Therefore, offer them FAQs, blogs, community discussions, and access to chatbots or service providers for entertaining their queries.
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Responsive UX/UI
According to the latest research, interactive and responsive websites led to an increase of 35% of patients making informed healthcare decisions.
Web developers should develop interactive and responsive website designs that assist both the patients and the healthcare facilitators.
An interactive and responsive UX/UI design may include virtual lab tours, interaction with physicians and other patients, etc., for a wholesome experience. Moreover, these virtual tours also provide an overview of the organization, physical space, departments, and respective services.
Responsive and interactive UI/UX design helps to enrich a patient’s experience while they navigate through the website. The educational videos boost patients’ interaction with the organization and provide information regarding diagnosis and wellbeing.
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Seamless browsing and navigation
One of the critical aspects of healthcare web development is enabling a seamless navigation experience for the users. For this purpose, the developers should focus on developing logical placement of sidebars and panels to make the user aware of where to click. Avoid piling on information on location pages.
Make sure the headers are short, specific, and crisp, providing a descriptive gist of the services users are looking for. It makes bookings and finding the doctors easy. Another incremental addition to web design for seamless navigation is to include a footer that has contact details.
A cluttered web design will only result in diluting links. Don’t confuse or trouble your users with unnecessary and repetitive information.
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Web compliance
To ensure the best healthcare development practices, HIPPA and ADA compliance protocols are necessary. HIPPA is the health insurance portability and accountability act, whereas ADA is the Americans with disabilities act. Healthcare web development practices depend on HIPPA and ADA protocols to counter medical data breaches and other vulnerabilities.
Healthcare Web development compliance with these protocols along with ePHI (protected health information) secures the website and sensitive patient data. These compliance acts are for the protection of any health information and are industry standards.
Apart from these practices and tips for best healthcare web development, developers could also focus on web customization, patient feedback portals, and access to 24/7 support services. These practices help in perfecting the web development process and reduce the physical waiting time for patients to get appointments and seek information from the hospitals etc., adopt these fool-proof tips for developing the best healthcare websites.
