In today’s competitive and digitalized business world, an E-commerce business without a mobile app is equivalent to an empty store. As a result, e-commerce business owners are constantly attempting to keep up with the latest trends in technology and consumer behavior in order to remain competitive in their marketplace. To mention more significantly, the mobile-based app revolution at present is one of the most robust and worth-mentioning e-commerce developments affecting the online purchasing experience of consumers around the globe. With the advent of smartphones and mobile devices, it is now necessary for any business to have its own app, and your business (be it small or big) must be prepared to tackle this trend head-on by integrating mobile into every area of your operations, including your online store!
Check out our 5 reasons why your e-commerce business needs a mobile app AND learn how implementing an eCommerce app can increase sales, improve customer satisfaction, and help you stay competitive in today’s digital world-
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Your Online Presence Help You Engage with Huge Customers Globally
Mobile App will help you reach a wider audience and take your business global since the mobile internet is growing at breakneck speed. At Google conference in May, Google CEO Sundar Pichai said that mobile searches are now at 95 percent of all online searches. That number is likely even higher today. The smart move for any e-commerce business looking to grow their reach is to have a mobile app on both platforms, with a solid website to serve desktop users. By having an Android and iOS app, you’re giving yourself numerous opportunities to be in front of your potential customers throughout their day when they may be browsing for searching any products or seeking services on their phones.
The e-commerce app script available on CodeCanyon fit a wide range of eCommerce business, so you can edit the templates accordingly. Some of them are MStore Pro, Fluxstore Pro, Fluxstore WooCommerce, 6valley Multi-Vendor E-commerce.
And if your competitors aren’t there yet, you have a huge leg up over them when it comes to attracting new customers nationally and globally!
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Enhance Customer & User Experience
As Mobile Commerce or m-Commerce has been gaining momentum now, this is a great time to consider a mobile app for your business. Mobile Apps are becoming a key component in increasing customer engagement & experience. Studies suggest that 60% of mobile users abandon purchases if they cannot complete it on their mobile device. But the good news is , using an m-Commerce app is able to save your time because users can place an order 35% faster than that of a website. Furthermore, mobile apps create a stronger brand connection with customers as more than 50% of retail brands use personalized push notifications to market special offers & deals directly to their shoppers.
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Customer Loyalty
In today’s retail market, having a mobile app is an absolute must for any business in order to ensure customer loyalty and attract new customers, because mobile applications have the capability to develop brand loyalty. Once you’ve established a loyal customer base through apps, they’ll show their devotion by making frequent purchases, regardless of competitors’ best efforts to entice them away. Moreover, with the combination of this benefit, you will definitely notice a growth in your sales within no time at all! According to recent studies, 77% of customers say mobile makes them more loyal to a brand and 43% of consumers who use mobile shopping apps say they are likely to purchase more often. On top of that, 44% of shoppers using mobile devices for in-store shopping purposes said it encouraged them to make additional purchases, compared with just 13% who did not.
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Better Conversion Rate
A mobile app makes it easy for your customers to find you when they want and helps them convert into sales with ease. That’s why it pays to create an app that is optimized for mobile use in order to capture new leads and increase your conversion rate. When visitors come to your site through a mobile device, it’s much more likely that they are ready to buy. The recent stats speak for themselves that mobile users’ conversion rate is twice that of desktop ones. One of the only reasons is that it takes minimum effort to load a mobile app than that of an e-commerce website in a browser.
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Re-Marketing & Re-Targeting
The simplest thing you can do to improve your mobile app’s performance is re-marketing and re-targeting. Re-marketing, also known as retargeting, puts a cookie in your browser, so that when you leave a site for whatever reason and then return some other time, that particular company can show you a targeted ad to get you back on their site and think about their products. It’s that simple! The more companies use retargeting on their mobile sites and apps, the more likely that consumers will start seeing those ads everywhere in the mobile screen and chances are very high that the customer will make a purchase this time without a delay. That is why so many marketers are turning to re-targeting instead. Therefore you should keep this in your marketing strategy as well.
Final Thoughts
It’s time to get your business off the ground now that you’ve learned everything about the necessity of an eCommerce mobile app. With the aforementioned aspect in mind, it’s easy to see how a Mobile eCommerce App can enhance your online business by increasing client engagement and linking you with your targeted market. As a result, if you want to create a robust clientele and boost your revenue, you have to remember the points mentioned in this article which will be your first important move towards building a reputation and conversions of your loyal based customers worldwide by simply launching a mobile application for your business, and who knows you are a few steps away to bring a “J-curve” in your e-commerce business by growing exponentially through loads of satisfied customers using your user-friendly mobile app!
