Ranking on Google is no easy feat. With more than a trillion searches taking place every year, the company evaluates more than 3,000 search results at any given time to determine which site appears at the top of the page. We’re talking about algorithms that can change at any moment. To get an edge and rank well on Google, you need off-page SEO. With this strategy in mind, here are four off-page strategies that you should incorporate into your digital marketing plans if you want to improve your search visibility and drive traffic from Google.
- Create optimized content
Optimized content is the name of the game with off-page SEO. This doesn’t just mean creating content riddled with keywords and links. By optimizing your content for both Google and the search engines of your target audience, you can increase the organic reach of your content and build more links.
Keyword research is the very first step in the creation of optimized content. This is why you should use a tool such as Keyword Tool to assist you with the process. Once you’ve identified your target keywords, you must create high-quality content that’s focused on and optimized for these keywords.
- Build high-quality backlinks
Backlinks are the links that you, as a website, send to other websites. You can use backlinks to build your digital reputation and authority among search engines. As a website, you also have the option of buying backlinks. There are some agencies available out there providing effective link-building services. There are other ways to build backlinks. One of them is by connecting with other websites, especially those that have already built a high volume of links. To do so, you can use social media sites such as LinkedIn, Facebook, and Twitter and ask others with websites to send you links. If you have a blog or website, you can also try reaching out to other websites and asking them to post your content.
- Outreach and write great articles
There’s a debate between inbound and outbound digital marketing strategies. While there are arguments on both sides, what’s undeniable is that both strategies are important.
The difference is, with inbound, you target and attract your target audience, while with outbound, you target and attract your digital audience. With this in mind, the first thing you must do to improve your search visibility on Google is to write great articles. The best way to do this is to use your keyword research as a guide.
Avoid using too many keywords in a single article and make sure that what you’re writing about is relevant to your target audience. The next thing you can do is to use outreach or you can just let the link-building service provider handle your work. They will write great articles and publish them on other websites related to your niche on your behalf.
- Test, test, and test again
As important as it is to create great content, testing your articles is just as vital. When it comes to SEO, Google’s algorithm is always changing. Even though you may have been successful before, you can’t assume that it will work today.
As a way to keep on top of this, you need to test your content as often as possible. When you do so, you can write a new article and see how successful it is. You can also change the keywords you’re targeting in your article. You can also test your links by using paid link services such as SEMrush, Moz, or Ahrefs. Alternatively, you can use free alternatives such as SEMrush or Majestic.
Wrapping up
From keyword research to linking back to high-quality content, these are the off-page SEO strategies that can help you rank better on Google. If you want to see even better results, though, you need to implement all of these strategies on a consistent basis. And that’s exactly what you must do. Along with creating great content, you must also use outreach, SEO link building, and testing your content to rank better on Google. If you want to see better results and boost your digital presence, you must adopt these off-page SEO strategies.
